Branding

How To Successfully Market A Challenger Brand
18th March 2019

How To Successfully Market A Challenger Brand

A brand is considered ‘challenger’ when it’s neither a market leader nor a niche offering. Characterised by ambition to affect…

Running a Cult Brand? Could You Blow Up Without Selling Out?
14th March 2019

Running a Cult Brand? Could You Blow Up Without Selling Out?

Many brands have carved out successful niches for themselves and become cult brands. They have engaged with communities of consumers…

Why Your Brand Needs To Get Onboard With StoryLiving
13th March 2019

Why Your Brand Needs To Get Onboard With StoryLiving

For a while now brands have sought to create stories of who they are to establish an emotional attachment with…

What Generation Z Wants to See From Your Brand On Social Media.
18th February 2019

What Generation Z Wants to See From Your Brand On Social Media.

If your brand is marketing its products to the tech-savvy demographic known as Generation Z, those born in 1995 and…

Why The Beautystack App Could Change The Beauty Industry.
18th February 2019

Why The Beautystack App Could Change The Beauty Industry.

Make no mistake, the Beautystack app is a game changer! Founded by Sharmandean Reid, an expert in social media and…

Web Design Trends for 2019
31st January 2019

Web Design Trends for 2019

Fashion has a high cultural status in the West and despite the top-end of the industry being run by big businesses it remains a means of personal expression. The fashion industry is worth billions globally and – perhaps because it is such a visually-centred industry – it has invested heavily in web presence and e-marketing.

Footballers as brands: Learning their social media skills
10th November 2018

Footballers as brands: Learning their social media skills

Brands everywhere benefit from slick, robust and engaging Social Media posts. High profile footballers are brands in themselves. It can…

The Best Approach to Pagination For Your eCommerce Site
24th March 2018

The Best Approach to Pagination For Your eCommerce Site

Pagination is the process of separating content into specific pages.It can often refer to the process of adding consecutive numbers…

How Brands Can Use Push Notifications To Their Advantage
24th March 2018

How Brands Can Use Push Notifications To Their Advantage

Push notifications are on the rise. Most commonly used to give alerts about breaking news, they are now out there…

Shopping Cart Abandonment Emails: How To Get Them Right
24th March 2018

Shopping Cart Abandonment Emails: How To Get Them Right

It can be so frustrating when you create an effective website, complete with slick designs and the latest UX, yet…

Is a Rebrand What You Need?
20th January 2018

Is a Rebrand What You Need?

When your sales are dwindling and you find that you are no longer getting your message through to consumers, it…

Fashion Brands are Moving into Beauty
20th January 2018

Fashion Brands are Moving into Beauty

It seems a common theme of late for fashion brands to branch out into the beauty sector, with many high…

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