Branding

Nostalgia at the centre of your Marketing campaign
30th May 2017

Nostalgia at the centre of your Marketing campaign

In an era of increased consumer fatigue, nothing gets people inspired to make a purchase, quite like the sights and…

Forget Millennials. Start Targeting Generation Z
14th February 2017

Forget Millennials. Start Targeting Generation Z

Up until now, Millennials have been seen as the number one social group that all marketers should be looking to…

How social good can drive eCommerce spending.
14th November 2016

How social good can drive eCommerce spending.

Think your job is just to stock great products and market them in a way that they fly off the…

Which approach to digital transformation is best for your company?
3rd November 2016

Which approach to digital transformation is best for your company?

There comes a time when every company has to decide whether or not to make that transition towards operating on…

Ditch in the Road or is it Time to Rebrand?
1st November 2016

Ditch in the Road or is it Time to Rebrand?

Have your sales become stagnant and are you struggling to stand out from competitors in a crowded market place? Maybe…

eCommerce Apps take inspiration from Tinder
28th October 2016

eCommerce Apps take inspiration from Tinder

The widespread popularity of Tinder, has meant that its functionality and design is ingrained into the minds of many consumers….

Persuasive Copywriting. What is it and how does it work?
27th October 2016

Persuasive Copywriting. What is it and how does it work?

Persuasive copywriting in eCommerce is the most effective approach to writing copy. It is a style that seeks to engage…

How to manage the comments section on your eCommerce blog
26th October 2016

How to manage the comments section on your eCommerce blog

For many of the savviest eCommerce brands out there communicating with customers via blogs and social media, is all part…

The Phygital Generation- How are you targeting this consumer group?
24th October 2016

The Phygital Generation- How are you targeting this consumer group?

You may be selling online and furiously trying to engage your customers in the digital world, but you would be…

Do we still need product descriptions in eCommerce?
14th March 2016

Do we still need product descriptions in eCommerce?

The self proclaimed eCommerce experts in their ivory towers, have long since argued that product descriptions are necessary, both for…

How to enhance your brand with experiential marketing
14th March 2016

How to enhance your brand with experiential marketing

Need to activate your brand and really bring it to life? An effective way of doing this is through experiential…

How to use coupons in your eCommerce strategy
14th March 2016

How to use coupons in your eCommerce strategy

Who doesn’t like getting money off items? We do and more importantly your customers do too. Coupons are a great…

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