Performance Optimisation

The Importance Of Online Reviews
30th July 2019

The Importance Of Online Reviews

According to ShipStation.com, 63% of customers are more likely to make a purchase from a site that has user reviews;…

Awesome Email Copy. A Refresher on how to write it
25th July 2019

Awesome Email Copy. A Refresher on how to write it

From timing to split testing, there are many ways in which you can achieve reasonable click-through rates and conversions with…

Missy Empire ranks #1 on the SME Export Track 100 list
31st May 2019

Missy Empire ranks #1 on the SME Export Track 100 list

At Superb, we join Missy Empire‘s celebration after being selected as the number one company in Britain with the fastest growing…

Why Dynamic Pricing Is Still Important
25th March 2019

Why Dynamic Pricing Is Still Important

Dynamic pricing is a strategy in eCommerce whereby the prices of products are adjusted in real time in relation to…

Things To Consider When Using Customer Lifetime Value
11th February 2019

Things To Consider When Using Customer Lifetime Value

Customer lifetime value (CLV) can be described as the total worth a customer will have to business throughout their relationship….

How to Create a Results Driven Multi Channel Strategy
1st February 2019

How to Create a Results Driven Multi Channel Strategy

There is a simple reason that multi-channel marketing is so important in today’s business environment, that is because brands need to be where their customers are, and today customers have a enormous amount of choice, due to the proliferation of channels available. If that wasn’t reason enough to have a multi-channel approach, then consider that these consumers spend up to four times as much a single channel consumer.

How Brands Can Use Push Notifications To Their Advantage
24th March 2018

How Brands Can Use Push Notifications To Their Advantage

Push notifications are on the rise. Most commonly used to give alerts about breaking news, they are now out there…

Shopping Cart Abandonment Emails: How To Get Them Right
24th March 2018

Shopping Cart Abandonment Emails: How To Get Them Right

It can be so frustrating when you create an effective website, complete with slick designs and the latest UX, yet…

The Truth About Automatic Buying
20th January 2018

The Truth About Automatic Buying

Automatic buying could become a trend bigger than mobile buying and indeed the internet itself. It is ripe for these…

Mobile UX- Premier League Style
14th December 2017

Mobile UX- Premier League Style

In a nod to the new season being well underway in the world’s most expensive soccer league, we thought we’d…

How to Promote Free Shipping
13th December 2017

How to Promote Free Shipping

In such a crowded marketplace, it is vital that brands gain a competitive edge by promoting helpful offerings that will…

Google Attribution. What is it and what can it do for you?
20th August 2017

Google Attribution. What is it and what can it do for you?

Attribution is a huge challenge for marketers. What we mean by attribution with regards to marketing is the analysis of…

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