Design, UX, Development, Performance OptimisationCase Study
Asquith is a fashion brand that produces ethical & stylish clothes for women that are specifically designed to provide comfort while doing yoga and Pilates including tops, t-shirts, leggings, pants and jumpsuits. All Asquith Pilates & yoga wear clothing collections are ethically made using best quality, eco-friendly performance fabrics: organic cotton and bamboo. Their clothing is sustainably sourced, naturally wick away sweat and don’t fade, bobble or stretch. Besides, their activewear is also elegant and versatile and has been designed to wear as part of an everyday wardrobe too.
We were approached by Asquith to migrate their existing Magento 1 solution to Magento 2. The new solution has been carefully designed to fully communicate a brand refresh and to enhance the user experience. Key improvements have been made to enhance cross selling and merchandising and product discovery.