Design, UX, Development, Performance OptimisationCase Study
Cuyana, a San Francisco start-up, is an online fashion brand that restores simplicity and elegance to our closets. Born from the hands of Karla Gallardo and Shilpa Shah, their goal is to offer women fashion essentials crafted from premium materials, at affordable prices.
Selling true classics, from cosy wool knitwear to elegant leather bags, pieces crafted to last a lifetime, Cuyana promotes intentional buying, helping to develop a more fulfilling and soulful relationship with the ‘fewer, better things’ we buy. With a minimal approach to design, they create ethically produced fashion for the modern woman, who believes in the power of craftsmanship and who doesn’t want to spend a lot of money.
The brand also believes in the power of social change, with their ‘Lean Closet’ movement that helps the customer to donate unused clothes to women in need.