Live stream shopping and TikTok LIVE production
We plan and produce live stream shopping that gives people a closer look at your products. We build the show around product demonstrations and the questions your customers ask.
We can support a first test, an ongoing programme or a campaign, with the format built around your products and audience.
LIVE shopping services
Planning and format
We define the purpose of the session, the products to feature, the running order, any offers and how viewers buy.
Presenters and briefing
We brief presenters on the products, the audience and the questions viewers are likely to ask, then rehearse the demonstrations before going LIVE.
Production and preparation
We handle the set, sound, lighting and technical setup for the agreed production. Before the session, we check product demonstrations, links and offers as part of the rehearsal.
Promotion and coordination
We connect LIVE with the wider TikTok Shop management plan, including relevant content, creator activity and paid promotion.
Review and next steps
After each session, we review viewers, product clicks, orders and sales per hour alongside the cost of running it. Returns and settled sales inform the wider commercial review. We use that picture to decide what to change, repeat or stop.
A first test, a regular programme or a campaign
A first test helps identify which products and formats are worth developing. A regular programme builds on what works, with preparation and review for each session. Campaign sessions are planned around a launch or trading period.
LIVE shopping questions
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Can you help us plan our first LIVE?
Yes. We can work through the products, format, presenter requirements, production and shopping journey with you. We agree what the first session is intended to test and how it will be reviewed.
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What should we prepare?
Start with the products you want to feature, accurate product information, samples and stock availability. We will also need to agree account access, offers, approvals and who handles customer questions.
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How often should we go LIVE?
That depends on demand, product suitability, audience response and the cost of each session. We use the results and available capacity to plan a workable schedule.
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How do you measure whether it worked?
We look at audience engagement and product interest alongside orders, settled sales, returns and delivery costs. Sales during the broadcast are useful, but they do not show the full commercial result on their own.
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Can LIVE support the rest of our TikTok activity?
Yes. We connect the show with the same product and trading plan as the short-form video and creator and affiliate activity around it.
Discuss your LIVE shopping plans
Tell us about the products you want to feature and what you want the sessions to achieve. We can then suggest a format and what you would need to prepare.