Connecting you with creativity
The right creator brings more than an audience. Superb helps eCommerce brands find creators whose content, audience and approach fit the product and campaign. We connect selection, briefing and content use with what you want the activity to achieve.
Why choose our creator & influencer network?
Give customers a closer look: Use creator content to demonstrate products, answer questions and show them in context.
Choose for the brief: Consider audience relevance, content quality and the creator’s approach alongside follower numbers.
Plan how content will be used: Agree deliverables, approvals and permissions before the work begins.
Our creator & influencer network services
A useful creator campaign starts with the product, the audience and the content needed. We help turn those decisions into a brief and coordinate the work from there.
Creator selection
We consider brand fit, audience relevance, content quality and the platforms involved. The shortlist should reflect the brief and how the finished content will be used.
Campaign planning and coordination
We set out deliverables, timings, approval stages and responsibilities before outreach and production begin, then coordinate the creators and content against that plan.
Content creation and management
Brief creators on the product, key messages and what customers need to see. Review the work against the agreed direction and channel requirements before it is used.
A mix of creators
Different products and audiences call for different voices. We consider the creator mix around the brief, rather than assume the largest audience is the best fit.
Disclosures, permissions and approvals
Agree the disclosure, approval and usage requirements for each campaign, with responsibilities clear before content is published. Paid use of creator content needs the relevant permissions in place.
Find the right creators for your campaign
Tell us which products the creators are for and where their content will run. We can discuss the brief and how it fits your wider activity.
Creator & influencer network FAQs
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What does a creator and influencer agency do?
A creator and influencer agency helps brands plan, manage and measure campaigns with creators, influencers and content partners. This can include creator sourcing, outreach, briefing, campaign management, content approvals, usage rights, reporting and performance optimisation.
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How can creator and influencer campaigns help eCommerce brands?
Creator and influencer campaigns can help eCommerce brands build trust, generate content, reach new audiences and drive product discovery. They can also support paid social, affiliate activity, product launches and always-on content strategies.
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How does Superb choose the right creators for a campaign?
Superb looks at brand fit, audience relevance, content quality, platform suitability and commercial objectives when selecting creators. The right creator mix depends on the product, audience, campaign goal and how the content will be used.
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Can creator content be used in paid media?
Yes. Creator content can often be used in paid media when usage rights and permissions are agreed upfront. This can help brands turn strong creator content into paid social assets that support reach, traffic and conversion.
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What is the difference between creators, influencers and affiliates?
Creators are often focused on producing content, influencers usually bring an audience and distribution, and affiliates are rewarded based on tracked performance or sales. Many campaigns use a combination of all three depending on the commercial goal.
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How should creator campaign performance be measured?
Creator campaign performance should be measured using both content and commercial signals. Useful measures include reach, engagement, content quality, traffic, conversions, sales, affiliate performance, paid media performance and audience fit.
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Can Superb support TikTok creator campaigns?
Yes. Superb can support TikTok creator campaigns as part of wider creator, affiliate, content and commerce activity. That can include TikTok Shop creator and affiliate activity and creator amplification through TikTok Ads, alongside creator sourcing, briefing, campaign coordination, content production and performance tracking.