Amplify your message with paid social
Superb helps eCommerce brands plan, create and improve paid social campaigns. We connect your products, audience, creative and landing pages with what you want the campaign to achieve.
From introducing a new range to bringing customers back, we use testing and reporting to understand what is working, where budget is going and what to change next.
The power of paid social media
Introduce your products: Reach potential customers with creative that shows what your products offer and why they should consider them.
Support the buying journey: Plan campaigns around different stages, from discovering your brand to returning to a product they have already viewed.
Understand performance: Review spend, tracked sales and customer acquisition alongside the limits of attribution, so decisions reflect more than platform figures alone.
Mastering paid social across key platforms
As the largest social network, Facebook offers unparalleled reach and targeting opportunities. Our team designs and creates engaging Facebook ad campaigns customised to your business and utilises extensive demographic and behavioural data to ensure your ad and message reach the right audience.
Instagram is perfect for brands looking to make a visual impact. Through Meta’s integration, we use Stories, Reels and Shoppable Posts to connect with your audience in creative and memorable ways.
We utilise Pinterest to introduce your products to a highly engaged audience actively seeking inspiration. With Promoted Pins and Shopping Ads, we can drive awareness and direct conversions.
TikTok
TikTok campaigns need creative that fits the product, audience and format. We plan the role of paid activity alongside organic content, creators and TikTok Shop where relevant, using testing to guide which ideas to develop further.
X, formerly Twitter
Whether you are launching a new product or driving awareness for an event, we can make an impact where it matters. We also utilise X’s real-time nature to engage audiences and ensure your message is part of a wider conversation.
LinkedIn is the go-to platform for B2B marketing, and it excels at connecting businesses with professionals. Our campaigns are designed to target by industry, job title, and professional interests, ensuring your message reaches decision-makers. From Sponsored Content to in-Mail campaigns, we drive meaningful engagement and leads in a professional context.
Our paid social services
Custom paid social strategies
We start with your products, customers and commercial priorities. The plan sets out the role of each channel, the audiences to reach, the creative needed and how budget and performance will be reviewed.
Ad creation & optimisation
Give customers a reason to stop, watch and consider the product. We plan and test different messages, formats and creative approaches, then use the findings to guide the next round of content.
Explore our short-form video production services.
Targeted ad placement
Choose channels and placements around the audience, campaign objective and creative available. We review where activity is delivering useful results and adjust the approach as the campaign develops.
Performance monitoring & analytics
Reporting should explain what happened and what needs attention. We review campaign delivery, spend, tracked conversions and creative performance, making the limits of the available data clear.
Those findings help shape the next decisions on budget, messaging and landing pages.
Influencer collaborations
Connect creator content with paid activity where it fits the campaign. Agree the brief, permissions, usage rights and approval process before content is used in advertising, then assess its performance against the campaign objective.
Explore our creator and influencer services.
Comprehensive campaign management
Bring planning, creative, campaign setup, monitoring and reporting into an agreed programme of work. We review budgets, audiences and ads as activity runs, with priorities shaped by performance and your trading plans.
Connect paid social with the rest of your marketing
An ad is one part of the journey. The product, offer and landing page need to support the message, while paid search, organic content and email each have a role in helping customers decide.
We consider those connections when planning campaigns, so paid social supports the wider commercial priorities.
Explore our eCommerce paid search services.
Discuss your paid social campaigns
Tell us about your products, current activity and what you want to improve. Share the channels you are using, the creative available and any upcoming launches or trading dates. We’ll discuss where to focus and what the next steps should involve.
Paid social media FAQs
-
What should a paid social agency actually deliver?
A good paid social agency should do more than launch ads and report platform numbers. It should shape audience and channel strategy, build a testing plan, brief and improve creative, manage budget, check tracking, optimise campaigns and explain what changed. Superb connects paid social activity to the wider customer journey and commercial targets, not vanity metrics.
-
Which paid social platforms does Superb work with?
Superb manages paid social campaigns across Meta, TikTok, Pinterest, LinkedIn and YouTube. The right mix depends on where customers spend time, the product, sales cycle, creative available and campaign goal. We do not recommend every platform by default. We start with the channels most likely to produce useful learning and profitable growth.
-
How is paid social different from organic social?
Organic social builds an audience through unpaid content, community and an ongoing brand presence. Paid social uses media budget to reach selected audiences, test messages and drive action at greater scale. They work best together, with organic insight shaping advertising and paid campaigns showing which ideas resonate beyond existing followers.
-
How can paid social support eCommerce growth?
Paid social can introduce products, create demand, support launches, bring visitors back and help acquire new customers. For eCommerce brands, performance depends on the offer, creative, product page or landing page, tracking and margin. Revenue and ROAS matter, but we also look at customer quality and whether campaigns generated sales that would not otherwise have happened.
-
What should a paid social strategy include?
A useful strategy sets clear commercial objectives, defines audience and channel roles, plans the creative pipeline, checks tracking, controls budget and sets a regular testing rhythm. It should also connect with paid search, SEO, email and organic social so each channel supports the same customer journey.
-
How should paid social performance be measured?
No single metric tells the full story. Platform data helps with day-to-day optimisation, while analytics and commercial reporting show what happened after the click. We agree the measures that matter, which may include CPA, ROAS, revenue, conversion rate, new customers and creative performance, then explain the limits of attribution rather than overstating certainty.
-
Can Superb manage TikTok Ads and TikTok Shop campaigns?
Yes. Superb can plan and manage TikTok Ads alongside creator-led content, short-form video, TikTok Shop activity and conversion tracking. The approach depends on the product, audience and supply of creative. TikTok works best when testing uses platform-native ideas rather than simply reusing ads from other channels.