TikTok Shop Growth That Drives Real Revenue
As the TikTok Shop Agency of the Year, Superb helps ambitious brands launch, scale, and dominate on TikTok Shop. We specialise in both always on BAU live shopping and high impact campaign led lives, combining brand led storytelling with performance optimisation to drive growth without eroding long term brand value.
We Build & Scale Brands on TikTok Shop
TikTok Shop success is not accidental. It comes from a clear commercial strategy, consistent execution, and a deep understanding of how brand, community, conversion, and the TikTok algorithm work together. Superb designs and delivers TikTok Shop campaigns that balance brand led storytelling with performance optimisation, helping brands move beyond experimentation and turn TikTok into a reliable, scalable revenue channel.
A TikTok Shop Strategy Built for Commercial Growth
Our TikTok Shop strategies are designed to deliver measurable revenue while strengthening brand trust and customer lifetime value. We combine brand led storytelling with a deep understanding of audience behaviour and the TikTok algorithm to ensure your investment drives both short term sales and long term growth. By structuring activity around always on BAU live shopping and high impact campaign moments, we help brands move beyond experimentation and build TikTok Shop into a reliable commercial channel.
Drive Revenue at Scale
Generate consistent GMV through live shopping and content strategies engineered for conversion, not just reach.
Build Loyal Customer Demand
Grow an audience of high intent buyers who return, recommend, and purchase across campaigns and BAU activity.
Engagement That Improves Conversion
Create meaningful interaction that increases product understanding, confidence, and purchase intent.
Operationally Simple Commerce
Deliver a seamless in app buying experience, from discovery through to checkout and fulfilment, without adding operational complexity to your teams.
Simple, Native Shopping That Converts.
LIVE Shopping.
Real time, presenter led shopping experiences that educate, entertain, and convert, driving both immediate sales and long term customer confidence.
Shoppable Videos.
Native TikTok videos with embedded product links, designed to work with the algorithm and turn discovery into purchase at scale.
Shop Page.
A curated in app storefront that reflects your brand, supports campaign activity, and encourages browsing and repeat purchase.
Product Marketplace.
Additional visibility across TikTok’s shopping ecosystem, increasing exposure and supporting always on BAU demand capture.
TikTok Shop Services Built for Scale.
TikTok Shop Strategy & Setup.
We start with a clear commercial strategy aligned to your brand, category, and growth goals. This includes TikTok Shop onboarding, catalogue and pricing optimisation, compliance guidance, and launch planning. We structure your TikTok Shop presence to work with the algorithm from day one and to scale without operational friction.
Commercial & Trading Strategy.
Successful TikTok Shop performance is driven by strong trading fundamentals. We build commercial and trading strategies that define how BAU activity and campaign moments work together, including product prioritisation, hero SKU planning, promotional mechanics, and GMV forecasting. This ensures TikTok Shop supports margin, scale, and long-term revenue goals, not just short-term spikes.
Live Shopping, BAU & Campaign.
Live commerce sits at the centre of our TikTok Shop model. We deliver always on BAU live shopping to drive consistent daily revenue and campaign-led live events aligned to launches, seasonal peaks, and trading moments. All lives are delivered by trained presenters who understand brand tone, compliance, and conversion, supported by in-house production teams and proven live selling frameworks.
Content & Short Form Video.
We create native TikTok content designed to attract attention, educate audiences, and drive purchase.
Content is planned and produced to support both organic performance and paid amplification, ensuring that what resonates with the algorithm also converts commercially.
Platform Compliance & Partner Support.
TikTok Shop operates within strict platform rules that evolve quickly. As an official TikTok Shop Partner, we provide ongoing compliance oversight and platform liaison, ensuring your shop, content, and live activity remain aligned with platform policies while escalating issues quickly and reducing operational risk.
Creator and Talent Management.
Scaling TikTok Shop requires the right creators and presenters, not just more of them. Performance comes from alignment, consistency, and professional management. Superb provides end-to-end creator and talent management, overseeing a large, curated network of creators and influencers across both short-form content and live shopping production. This ensures creators, affiliates, and live presenters represent your brand properly and drive measurable commercial results.
Content & Affiliate Programmes.
We build and manage creator and affiliate ecosystems that scale reach and sales responsibly. This includes creator sourcing, onboarding, briefing, performance tracking, and optimisation. Our focus is on partners who drive consistent sales and brand safe advocacy, not one-off spikes.
TikTok Shop Management.
Running TikTok Shop at scale requires disciplined day-to-day management, not just creative execution. Superb manages the operational backbone of your TikTok Shop, ensuring it runs smoothly, compliantly, and in line with your commercial objectives. This includes product listing and catalogue management, pricing and promotion alignment, inventory and availability coordination, order flow monitoring, and issue resolution. Our approach removes operational friction, protects brand value, and allows your internal teams to focus on growth rather than platform administration.
TikTok Ads & Performance Optimisation.
Paid media is used to amplify what already works. We manage TikTok Ads to scale winning creative, support live shopping, and improve efficiency across the funnel, with clear reporting against GMV, ROAS, and contribution margin.
Performance, Reporting, and Optimisation.
TikTok Shop is not a set-and-forget channel.
We continuously analyse performance across content, lives, creators, and paid media, refining strategy to improve conversion, audience quality, and long-term value.
Our Clients.
TIKTOK CAMPAIGN STRATEGY
Black Friday, Scaling TikTok Shop
Through strategic content, affiliate, BAU and campaign live shopping events, we helped a consumer electricals brand achieve:
