Design, UX, Development, Performance OptimisationCase Study
Forever Unique is a luxury fashion brand specialising in women’s casual wear. Created by Seema Malhotra and her husband Sandeep in 2008, Forever Unique is the alternative for accessible and affordable design, being a benchmark for celebrities on the red carpet. The style and glamour of the 80s and 90s supermodels, such as Claudia Schiffer, Naomi Campbell and Cindy Crawford, were Seema’s sources of inspiration. From a capsule of 10 dresses designed by Seema, the collection keeps expanding and currently has more than 200 pieces.
Forever Unique approached Superb, to provide critical issue support, maintenance and ongoing development of their Magento 1 solution, in line with their existing roadmap. We started with an initial code audit and review of the current solution. We improved security and fixed several issues which were affecting the user experience and purchase journeys.