Le Creuset

Le Creuset has been making world-class cookware for almost 100 years. Established in 1925, innovation remains at the forefront of Le Creuset’s success. Its range of cookware and wine accessories stand out for the use of high-quality sources such as multiply stainless steel, toughened non-stick, and stoneware. Le Creuset has continued to use the hand-crafted techniques in the manufacturing of its cookware. This attention to its heritage is also characteristic of the design. Used by leading chefs and keen cooks around the globe, Le Creuset cookware offers outstanding performance time after time.

We were approached by the team at Le Creuset to undertake a user experience review to enhance consumer interaction, engagement and conversion. We implemented a revised home page, product listing page and product detail page. The resultant improvements saw a significant increase in all metrics, which included an increase in revenue, time on-site and a reduction in bounce rate.