Design, Development, Support, Conversion Optimisation, Performance OptimisationCase Study
Monster Supplements is a nutritional supplements company founded in 1994 by Mark Bowering, a competitive bodybuilder from Yorkshire. The idea was to offer top quality products at the best value, offering an alternative to the high streets astronomical prices. From a simple idea to the opening of their first retail store, in 1996, the company has grown into one of the leading industry names in the UK.
Today, with sixteen years of experience, Monster Supplements is the largest independent sports and nutrition supplements store in the country. They have been able to keep true to their promise to ‘Deliver top quality sports supplements at the very best prices in record time’. Their goal is to help each person to achieve their dream physique, offering a range of supplements curated by an expert team of Nutritionists and MMA professionals.
The website is all about the user, providing an outstanding experience rich with information, support and goal based editorial content. The focus of the project was to develop a rich experience and to help users find the best products, search reviews and make comparisons. Building a loyal customer base and community through technology.
Monster’s website is a highly technical platform, optimized to enhance performance and speed by providing faster indexing, full page caching and delivering a high page and server load speed, with service response time being less than 1.5 seconds on deployment to live environment.
The site is fully integrated with Sage 200 which manages stock levels, new customers details, order status, payments and refunds, among others, in real time.
We optimised conversion to ensure that from the moment a client accesses the website to the final transaction, the process feels fluid and effortless, converting high sales rates and increasing basket value.
The website functionality included:
The development of the Monster Supplements website was a complex project that alongside a sustainable Magento integration required a multitude of improvements and the creation of specific portals to manage other retail/wholesale processes. From providing a fast and dependable platform and a straightforward purchase process, to the on-point promotion though cross-selling and upselling and endorsement of social media sharing, the results of our 360º approach to the business needs were seen immediately in an increase in basket value, conversion and sales across all channels and operational screens.