News

User Stories: Why Marketers Should Return To Them
30th May 2017

User Stories: Why Marketers Should Return To Them

In the digital age, for whatever rhyme or reason, Marketers have moved away from entirely customer focused approaches. The obsession…

Inspiring and Innovative eCommerce Start-ups From the Last Year
30th May 2017

Inspiring and Innovative eCommerce Start-ups From the Last Year

It is always important to keep an eye on what other eCommerce businesses are up to. Success stories are not…

The Politicisation of Brands in the Modern Age
30th May 2017

The Politicisation of Brands in the Modern Age

We’re living in an age of heightened political awareness and arguably political engagement levels are stronger than they have been…

How the Sharing Economy Could Impact the Retail Industry
30th May 2017

How the Sharing Economy Could Impact the Retail Industry

The rise of the sharing economy has brought about one of the most fundamental changes to consumerism in recent years….

Nostalgia at the centre of your Marketing campaign
30th May 2017

Nostalgia at the centre of your Marketing campaign

In an era of increased consumer fatigue, nothing gets people inspired to make a purchase, quite like the sights and…

Why eCommerce is booming in China and what the West can learn
16th May 2017

Why eCommerce is booming in China and what the West can learn

China is a massive economy. With an ample population, a growing interest in consumerism and digitally savvy citizens, it is…

How to use empathy to connect with your audience.
16th May 2017

How to use empathy to connect with your audience.

If you really want to relate to your audience and convince them that you are on their side and viewing…

How to provide excellent customer service on social media
16th February 2017

How to provide excellent customer service on social media

When something goes wrong for one of your customers, the first thing they often try to do is contact you…

Selling food online? Here’s what you need to know.
15th February 2017

Selling food online? Here’s what you need to know.

Online food is a growing market with huge potential. Consumers are starting to consider buying not just their weekly groceries…

Forget Millennials. Start Targeting Generation Z
14th February 2017

Forget Millennials. Start Targeting Generation Z

Up until now, Millennials have been seen as the number one social group that all marketers should be looking to…

Facebook’s new market place: what’s the deal?
13th February 2017

Facebook’s new market place: what’s the deal?

You may have noticed the mysterious house style icon that has been appearing at the top of your news feed…

How Your Brand Should Consider Using Emojis
9th February 2017

How Your Brand Should Consider Using Emojis

Emojis are everywhere. They are now featured so prominently in mainstream culture that last year the Oxford English Dictionary had…

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