Technology

Superb’s marketing team played its part in history by supporting a premium fashion brand to reveal its latest collection at…

While we are still facing travel restrictions due to the COVID-19 pandemic, tourism industries are making the most of their…

  NFTs have been making big headlines in recent months, with brand managers and digital marketers following the first innovators…

Many of us have been rapidly introduced to the QR code in the last year as businesses looked to adapt…

  When we think of Artificial intelligence, it can seem like a concept lifted from a sci-fi movie. However, in reality,…

Data is the fundamental foundation from which digital marketers build their strategies. Currently, many make use of Google Analytics for…

In 2018 the global luxury fashion market was valued at 66 billion U.S. dollars. At the moment it is forecasted to reach…

The fashion industry is one of the biggest in the world with a projected growth of 1.5 trillion dollars at the end…

For eCommerce sites, there has always been a challenge when it comes to the age-old conflict between beauty and utility….

With 77% of cart abandonment rate, over a third of consumers believe that eCommerce and retail brands should be using…

The use of artificial intelligence and augmented reality in eCommerce is a practice that gains followers every day. The global…

At Superb, we join Missy Empire‘s celebration after being selected as the number one company in Britain with the fastest growing…