Branding

The TikTok App: What Opportunities are there for Brands?
19th March 2019

The TikTok App: What Opportunities are there for Brands?

TikTok is an exciting new social app that allows users to get creative and generate stories, filling the void left…

How To Successfully Market A Challenger Brand
18th March 2019

How To Successfully Market A Challenger Brand

A brand is considered ‘challenger’ when it’s neither a market leader nor a niche offering. Characterised by ambition to affect…

Running a Cult Brand? Could You Blow Up Without Selling Out?
14th March 2019

Running a Cult Brand? Could You Blow Up Without Selling Out?

Many brands have carved out successful niches for themselves and become cult brands. They have engaged with communities of consumers…

Why Your Brand Needs To Get Onboard With StoryLiving
13th March 2019

Why Your Brand Needs To Get Onboard With StoryLiving

For a while now brands have sought to create stories of who they are to establish an emotional attachment with…

Brands: Stop Acting Young And Internet Savvy
11th March 2019

Brands: Stop Acting Young And Internet Savvy

When it comes to young people – those Generation Zers – brands will do almost anything to court their interest…

What Generation Z Wants to See From Your Brand On Social Media.
18th February 2019

What Generation Z Wants to See From Your Brand On Social Media.

If your brand is marketing its products to the tech-savvy demographic known as Generation Z, those born in 1995 and…

Why The Beautystack App Could Change The Beauty Industry.
18th February 2019

Why The Beautystack App Could Change The Beauty Industry.

Make no mistake, the Beautystack app is a game changer! Founded by Sharmandean Reid, an expert in social media and…

Web Design Trends for 2019
31st January 2019

Web Design Trends for 2019

Fashion has a high cultural status in the West and despite the top-end of the industry being run by big businesses it remains a means of personal expression. The fashion industry is worth billions globally and – perhaps because it is such a visually-centred industry – it has invested heavily in web presence and e-marketing.

How To Make The Most of Music In Your Ads
27th November 2018

How To Make The Most of Music In Your Ads

Music and advertising go hand in hand. Over the years so many adverts have become more synonymous with the music…

How your brand can capitalise on conflicting engagement
11th November 2018

How your brand can capitalise on conflicting engagement

These days engagement is all or nothing. Consumers either consume, fixate and binge on content in what’s known as “torrential…

Footballers Online. What Can We Learn from Top Footballer’s Social Media Skills?
10th November 2018

Footballers Online. What Can We Learn from Top Footballer’s Social Media Skills?

Brands everywhere benefit from slick, robust and engaging Social Media posts. It can often be tricky to create content that…

Lack of Consumer Trust? Here’s How to Fight It
20th January 2018

Lack of Consumer Trust? Here’s How to Fight It

Consumers are more mistrustful than ever. With survey after survey revealing that high numbers of consumers no longer trust local…

London

12th Floor,
6 New Street Square,
London,
EC4A 3BF
© 2018 We Are Superb - Privacy Policy
DMCA.com Protection Status