Branding

TikTok is an exciting new social app that allows users to get creative and generate stories, filling the void left…

A brand is considered ‘challenger’ when it’s neither a market leader nor a niche offering. Characterised by ambition to affect…

Many brands have carved out successful niches for themselves and become cult brands. They have engaged with communities of consumers…

For a while now brands have sought to create stories of who they are to establish an emotional attachment with…

When it comes to young people – those Generation Zers – brands will do almost anything to court their interest…

If your brand is marketing its products to the tech-savvy demographic known as Generation Z, those born in 1995 and…

Make no mistake, the Beautystack app is a game changer! Founded by Sharmandean Reid, an expert in social media and…

Fashion has a high cultural status in the West and despite the top-end of the industry being run by big businesses it remains a means of personal expression. The fashion industry is worth billions globally and – perhaps because it is such a visually-centred industry – it has invested heavily in web presence and e-marketing.

Music and advertising go hand in hand. Over the years so many adverts have become more synonymous with the music…

These days engagement is all or nothing. Consumers either consume, fixate and binge on content in what’s known as “torrential…

Brands everywhere benefit from slick, robust and engaging Social Media posts. It can often be tricky to create content that…

Consumers are more mistrustful than ever. With survey after survey revealing that high numbers of consumers no longer trust local…