Content Marketing

Twitch: The merge of gaming and fashion
19th October 2020

Twitch: The merge of gaming and fashion

Burberry has become the first luxury fashion brand to partner with live-streaming platform Twitch for its 2020 London Fashion Week…

Trend Alert: Stories – Which platform is the best?
5th October 2020

Trend Alert: Stories – Which platform is the best?

Last week Pinterest released its own Story Pins. The feature is still in its beta stages, and some creators in the…

Everything you need to know about Instagram Reels
18th August 2020

Everything you need to know about Instagram Reels

Over the last couple of weeks, there has been significant talk of TikTok being banned in the US. It has…

Writing effective marketing copy for your brand
6th August 2020

Writing effective marketing copy for your brand

When marketing campaigns fail because the copy missed the mark, it’s good to pull things apart and try to understand…

Customer Mental Models
29th July 2020

Customer Mental Models

Do you know your customer’s Mental Models? Not many do. Indeed, the concept is relatively simple: A Mental Model is…

How To Make The Most of Music In Your Ads
29th July 2020

How To Make The Most of Music In Your Ads

Music in ads is a crucial element of any promotional or brand awareness campaign. In fact, some adverts are recognisable…

Introducing the new Google Web Stories
20th July 2020

Introducing the new Google Web Stories

Google has launched a new product – Google Web Stories. This delivers a new way of sharing information online via…

Capturing Gen Z: Learn To Speak Their Language
13th July 2020

Capturing Gen Z: Learn To Speak Their Language

Gen Z, born between 1997 and 2012, are set to be the most switched-on generation of all time; they’re culturally…

4 Reasons why your brand should care about micro & nano-influencers
28th June 2020

4 Reasons why your brand should care about micro & nano-influencers

What comes to your mind when you think about influencer marketing? Is it a billboard with your favourite celebrity on…

Customer acquisition strategy for fashion brands
16th June 2020

Customer acquisition strategy for fashion brands

Few industries can command as loyal a following of the latest trends as fashion, with the term ‘must-have’, almost made…

How content marketing is influencing the buyer journey
4th June 2020

How content marketing is influencing the buyer journey

There is no doubt that content marketing is an integral part of every marketing strategy. Most marketers are familiar with…

Boost your Social Media ROI
26th May 2020

Boost your Social Media ROI

As people spend more time on social media, it’s a necessity for businesses to go digital. The recent circumstances have…

London

12th Floor,
6 New Street Square,
London,
EC4A 3BF
© 2020 We Are Superb - Privacy Policy
DMCA.com Protection Status