Content Marketing

Most marketers will admit they enjoy using techniques and strategies – the kind of strategies that come gift-wrapped with all…

It’s common knowledge that first impressions count for a lot in today’s lucrative fashion industry. Customers are now faced with…

Email Marketing is a digital channel that remains as relevant now as it was at its inception. Still a staple…

These days engagement is all or nothing. Consumers either consume, fixate and binge on content in what’s known as “torrential…

When marketing campaigns fail because the copy missed the mark, it’s good to pull things apart and try to understand…

Music and advertising go hand in hand. Over the years so many adverts have become more synonymous with the music…

We’ve all been there. You have a list of customers, and a big part hasn’t bought from you or engaged…

According to ShipStation.com, 63% of customers are more likely to make a purchase from a site that has user reviews;…

From timing to split testing, there are many ways in which you can achieve reasonable click-through rates and conversions with…

The traditional definition of automation seems to always end with the threatening prospect of machines replacing people. It may be…

Instagram, is a dynamic and intuitive Social Media platform that 35% of internet-connected adults use daily. Engagement is high, with…

The next in our series of interviews is with Project Manager, Andrew Zarudny. We sat down with him to get…