Content Marketing

In the UK e-commerce market, clothing and household goods were the most popular items consumers purchased online throughout the first…

On the 5th of August 2020, Instagram launched its new feature ‘Reels’ globally. Since then, there have been countless articles…

Since the release of a beta version back in September, Google Web Stories just got its first official update to keep…

Burberry has become the first luxury fashion brand to partner with live-streaming platform Twitch for its 2020 London Fashion Week…

Last week Pinterest released its own Story Pins. The feature is still in its beta stages, and some creators in the…

Over the last couple of weeks, there has been significant talk of TikTok being banned in the US. It has…

When marketing campaigns fail because the copy missed the mark, it’s good to pull things apart and try to understand…

Do you know your customer’s Mental Models? Not many do. Indeed, the concept is relatively simple: A Mental Model is…

Music in ads is a crucial element of any promotional or brand awareness campaign. In fact, some adverts are recognisable…

Google has launched a new product – Google Web Stories. This delivers a new way of sharing information online via…

Gen Z, born between 1997 and 2012, are set to be the most switched-on generation of all time; they’re culturally…

What comes to your mind when you think about influencer marketing? Is it a billboard with your favourite celebrity on…