Content Marketing

How to optimise your e-commerce content to improve ROI
18th January 2021

How to optimise your e-commerce content to improve ROI

In the UK e-commerce market, clothing and household goods were the most popular items consumers purchased online throughout the first…

Instagram Reels and the benefits for brands
5th January 2021

Instagram Reels and the benefits for brands

On the 5th of August 2020, Instagram launched its new feature ‘Reels’ globally. Since then, there have been countless articles…

Google Web Stories: Version 1.1 available
3rd December 2020

Google Web Stories: Version 1.1 available

Since the release of a beta version back in September, Google Web Stories just got its first official update to keep…

Twitch: The merge of gaming and fashion
19th October 2020

Twitch: The merge of gaming and fashion

Burberry has become the first luxury fashion brand to partner with live-streaming platform Twitch for its 2020 London Fashion Week…

Trend Alert: Stories – Which platform is the best?
5th October 2020

Trend Alert: Stories – Which platform is the best?

Last week Pinterest released its own Story Pins. The feature is still in its beta stages, and some creators in the…

Everything you need to know about Instagram Reels
18th August 2020

Everything you need to know about Instagram Reels

Over the last couple of weeks, there has been significant talk of TikTok being banned in the US. It has…

Writing effective marketing copy for your brand
6th August 2020

Writing effective marketing copy for your brand

When marketing campaigns fail because the copy missed the mark, it’s good to pull things apart and try to understand…

Customer Mental Models
29th July 2020

Customer Mental Models

Do you know your customer’s Mental Models? Not many do. Indeed, the concept is relatively simple: A Mental Model is…

How To Make The Most of Music In Your Ads
29th July 2020

How To Make The Most of Music In Your Ads

Music in ads is a crucial element of any promotional or brand awareness campaign. In fact, some adverts are recognisable…

Introducing the new Google Web Stories
20th July 2020

Introducing the new Google Web Stories

Google has launched a new product – Google Web Stories. This delivers a new way of sharing information online via…

Capturing Gen Z: Learn To Speak Their Language
13th July 2020

Capturing Gen Z: Learn To Speak Their Language

Gen Z, born between 1997 and 2012, are set to be the most switched-on generation of all time; they’re culturally…

4 Reasons why your brand should care about micro & nano-influencers
28th June 2020

4 Reasons why your brand should care about micro & nano-influencers

What comes to your mind when you think about influencer marketing? Is it a billboard with your favourite celebrity on…

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