Content Marketing

Writing effective marketing copy for your brand
6th August 2020

Writing effective marketing copy for your brand

When marketing campaigns fail because the copy missed the mark, it’s good to pull things apart and try to understand…

Customer Mental Models
29th July 2020

Customer Mental Models

Do you know your customer’s Mental Models? Not many do. Indeed, the concept is relatively simple: A Mental Model is…

How To Make The Most of Music In Your Ads
29th July 2020

How To Make The Most of Music In Your Ads

Music in ads is a crucial element of any promotional or brand awareness campaign. In fact, some adverts are recognisable…

Introducing the new Google Web Stories
20th July 2020

Introducing the new Google Web Stories

Google has launched a new product – Google Web Stories. This delivers a new way of sharing information online via…

Capturing Gen Z: Learn To Speak Their Language
13th July 2020

Capturing Gen Z: Learn To Speak Their Language

Gen Z, born between 1997 and 2012, are set to be the most switched-on generation of all time; they’re culturally…

4 Reasons why your brand should care about micro & nano-influencers
28th June 2020

4 Reasons why your brand should care about micro & nano-influencers

What comes to your mind when you think about influencer marketing? Is it a billboard with your favourite celebrity on…

Customer acquisition strategy for fashion brands
16th June 2020

Customer acquisition strategy for fashion brands

Few industries can command as loyal a following of the latest trends as fashion, with the term ‘must-have’, almost made…

How content marketing is influencing the buyer journey
4th June 2020

How content marketing is influencing the buyer journey

There is no doubt that content marketing is an integral part of every marketing strategy. Most marketers are familiar with…

Boost your Social Media ROI
26th May 2020

Boost your Social Media ROI

As people spend more time on social media, it’s a necessity for businesses to go digital. The recent circumstances have…

Top 5 Content Marketing KPIs
21st May 2020

Top 5 Content Marketing KPIs

Content marketing can enable you to connect with your audience, reach out to a new one, and guide leads down…

Instagram: Social media in times of social distancing
14th May 2020

Instagram: Social media in times of social distancing

The coronavirus crisis has forced many businesses to adapt and reinvent themselves quickly, and while large multinational corporations can call…

How to create an effective Easter marketing strategy
26th March 2020

How to create an effective Easter marketing strategy

When we think of Easter, it’s not hard to summon images of bunnies and chocolate eggs as this spring holiday…

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