Advertising

Superb’s marketing team played its part in history by supporting a premium fashion brand to reveal its latest collection at…

Paid search and pay-per-click (PPC) is a valuable tool for your digital marketing strategy, and it can significantly boost your business…

Currently, Google owns 92% market share. By far, it is the most popular search engine, processing over 3.5 billion queries…

TikTok has become one of the most important social media channels. The latest trends, movements, and inspiration for new ideas…

The relevance that Twitch has gained in the last two years is not news to marketing experts. However, the uses…

The brand new Digital Marketing Centre is an exciting and brave product move by Microsoft. The main aim behind this platform is…

Whether they’re tapping into the mood of the nation, appealing to the TikTok generation, or creating a reaction, as the…

Retailers no longer have to pay to get found on Google Shopping. The search giant is making shopping ads cost-free…

Google has announced it will be passing on the costs of the new Digital Service Tax (DST) to advertisers. Earlier…

It’s safe to say that of the many industries affected by the coronavirus crisis, advertising has taken a hefty hit….

According to Marketing Lead, video content, machine learning, AI and shoppable posts are amongst the top new tech social media…

Behavioural targeting will soon completely replace demographic targeting. It is much easier and cheaper for marketers to plan effective marketing…