Advertising

Microsoft Digital Marketing Centre – Is it worth it?
12th November 2020

Microsoft Digital Marketing Centre – Is it worth it?

The brand new Digital Marketing Centre is an exciting and brave product move by Microsoft. The main aim behind this platform is…

What brands’ campaign cut through in 2020?
10th November 2020

What brands’ campaign cut through in 2020?

Whether they’re tapping into the mood of the nation, appealing to the TikTok generation, or creating a reaction, as the…

It’s Now Free to Advertise on Google Shopping
12th October 2020

It’s Now Free to Advertise on Google Shopping

Retailers no longer have to pay to get found on Google Shopping. The search giant is making shopping ads cost-free…

Brands to Pay 2% Digital Service Tax on Google
21st September 2020

Brands to Pay 2% Digital Service Tax on Google

Google has announced it will be passing on the costs of the new Digital Service Tax (DST) to advertisers. Earlier…

The Future of Advertising
8th September 2020

The Future of Advertising

It’s safe to say that of the many industries affected by the coronavirus crisis, advertising has taken a hefty hit….

The latest in Paid Social: New ads formats and updates
9th July 2020

The latest in Paid Social: New ads formats and updates

According to Marketing Lead, video content, machine learning, AI and shoppable posts are amongst the top new tech social media…

The benefits of behavioural targeting for your brand
22nd June 2020

The benefits of behavioural targeting for your brand

Behavioural targeting will soon completely replace demographic targeting. It is much easier and cheaper for marketers to plan effective marketing…

The rise of content marketing and native ads
8th May 2020

The rise of content marketing and native ads

The problem: Ads overdose. Banner blindness. A deluge of intrusive formats, high-profile data breaches, and low perception of value have…

How to create an effective Easter marketing strategy
26th March 2020

How to create an effective Easter marketing strategy

When we think of Easter, it’s not hard to summon images of bunnies and chocolate eggs as this spring holiday…

The importance of a good Facebook Ads strategy for your business
20th February 2020

The importance of a good Facebook Ads strategy for your business

With Facebook, still the king of social media, with over 2.45 billion monthly active users and 80 million registered businesses,…

Turn your site into a success this Christmas with a Paid Search Campaign
28th November 2014

Turn your site into a success this Christmas with a Paid Search Campaign

Paid search is a tour de force when used effectively in marketing. In the run up to Christmas, you can…

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