Advertising

Paid search trends 2022
22nd December 2021

Paid search trends 2022

Paid search and pay-per-click (PPC) is a valuable tool for your digital marketing strategy, and it can significantly boost your business…

The end of Third-Party Cookies
21st December 2021

The end of Third-Party Cookies

Currently, Google owns 92% market share. By far, it is the most popular search engine, processing over 3.5 billion queries…

Advertising on TikTok
18th November 2021

Advertising on TikTok

TikTok has become one of the most important social media channels. The latest trends, movements, and inspiration for new ideas…

Adding Twitch to your influencer marketing strategy
8th November 2021

Adding Twitch to your influencer marketing strategy

The relevance that Twitch has gained in the last two years is not news to marketing experts. However, the uses…

Microsoft Digital Marketing Centre – Is it worth it?
12th November 2020

Microsoft Digital Marketing Centre – Is it worth it?

The brand new Digital Marketing Centre is an exciting and brave product move by Microsoft. The main aim behind this platform is…

What brands’ campaign cut through in 2020?
10th November 2020

What brands’ campaign cut through in 2020?

Whether they’re tapping into the mood of the nation, appealing to the TikTok generation, or creating a reaction, as the…

It’s Now Free to Advertise on Google Shopping
12th October 2020

It’s Now Free to Advertise on Google Shopping

Retailers no longer have to pay to get found on Google Shopping. The search giant is making shopping ads cost-free…

Brands to Pay 2% Digital Service Tax on Google
21st September 2020

Brands to Pay 2% Digital Service Tax on Google

Google has announced it will be passing on the costs of the new Digital Service Tax (DST) to advertisers. Earlier…

The Future of Advertising
8th September 2020

The Future of Advertising

It’s safe to say that of the many industries affected by the coronavirus crisis, advertising has taken a hefty hit….

The latest in Paid Social: New ads formats and updates
9th July 2020

The latest in Paid Social: New ads formats and updates

According to Marketing Lead, video content, machine learning, AI and shoppable posts are amongst the top new tech social media…

The benefits of behavioural targeting for your brand
22nd June 2020

The benefits of behavioural targeting for your brand

Behavioural targeting will soon completely replace demographic targeting. It is much easier and cheaper for marketers to plan effective marketing…

The rise of content marketing and native ads
8th May 2020

The rise of content marketing and native ads

The problem: Ads overdose. Banner blindness. A deluge of intrusive formats, high-profile data breaches, and low perception of value have…

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