AI platforms are becoming the new search engine. GEO ensures your brand is one they trust.
We structure your content so systems like ChatGPT, Gemini and Perplexity can recognise it, understand it and recommend it with confidence when people are looking for answers, ideas or products.
Generative Engine Optimisation (GEO)
Our Focus
AI Optimisation and SEO for AI.
Built for real visibility outcomes.
AI Labs helps organisations understand where AI fits and how to use it with confidence. We translate complex systems into practical steps that strengthen visibility, trust and commercial performance. Generative Engine Optimisation makes your brand easier for AI platforms to recognise, interpret and cite. It ensures you appear in the moments that matter, across ChatGPT, Gemini, Perplexity and Googles AI Overviews.
Visibility is changing fast. Generative Engine Optimisation ensures your brand is recognised, trusted and surfaced by AI systems including ChatGPT, Gemini, Perplexity and Google’s AI Overviews. We help you show up in the moments that matter most by turning your existing eCommerce content and product data into clear signals that AI can interpret and cite with confidence.
Visibility where decisions happen.
What You Gain
• A stronger presence across AI platforms including ChatGPT, Gemini, Perplexity and AI Overviews
• Greater credibility at the exact point decisions are made
• Transparent reporting that tracks brand citations, entity coverage and performance across AI systems
• Improved authority in how your products, brand pages and content are interpreted and cited
• Better return on your existing assets through structured optimisation rather than rewrite
• A lasting advantage as AI platforms learn to trust, reference and recommend your brand over time
Make your product and brand data legible to AI.
GEO for eCommerce
We focus on the areas that directly influence revenue, including PDPs, PLPs, brand pages and buying guides. The aim is simple, make your product and brand data accurate, connected and easy for AI systems to understand. When AI can read your catalogue clearly, it can compare, reference and recommend your products with confidence.
• Product schema clarity that covers GTIN, MPN, brand, price, stock and delivery data
• Entity linking that connects products and collections to your wider brand graph
• Feed hygiene that removes duplication and ambiguity
• Platform ready deployment for Shopify, Magento and BigCommerce
• More accurate AI mentions, comparisons and recommendations that build trust and traffic
Lightweight, strategic and built for performance.
Our Approach
We begin by identifying the pages, products and data that hold the strongest authority inside your existing ecosystem. From there, we refine structure, language and relationships so AI systems can interpret your brand with clarity. Everything is built on Superb AI Labs, our proprietary framework that aligns content, schema and product data with the signals modern AI platforms use to decide what to trust.
Our process includes
• Opportunity mapping that identifies visibility gaps across key AI platforms
• Precision improvements to schema, structure, internal linking and content hierarchy
• Ecommerce alignment across product feeds, PDPs and PLPs
• Measurement that tracks citations, visibility share and entity accuracy
This creates a scalable foundation that strengthens performance across every AI driven touchpoint.
AI rewards structure, clarity and authority.
Why It Works
Generative systems rely on structure, clarity and trust. They do not respond only to keywords. They evaluate how well your content explains itself, how consistently your data is presented and whether your brand signals match what users are asking for. GEO strengthens these signals so AI platforms can recognise your expertise and reference your content with confidence. Every improvement compounds, creating a visibility advantage that grows quietly over time.
Understanding GEO
Explore the most frequent questions we receive about GEO and how it supports clearer, more trusted AI visibility for your brand.
Is this the same as SEO?
Not exactly. Traditional SEO focuses on ranking web pages. GEO focuses on how systems such as ChatGPT, Gemini, Perplexity and AI Overviews interpret, cite and represent your brand authority.
Do you rewrite our content?
No. We work with your existing material, improving structure and clarity so AI platforms can interpret and trust it.
Can it help eCommerce sites?
Yes. Product, brand and content pages all benefit from clear structure and consistent data, allowing AI systems to reference and recommend them confidently.
How do you measure success?
We track brand citation frequency, entity coverage and AI visibility share to show how trust and recall grow across platforms.
Which platforms does this cover?
Our framework adapts to ChatGPT, Gemini, Perplexity and AI Overviews, and integrates seamlessly with Shopify, Magento and BigCommerce.
How long does GEO take to show results?
Most brands see early visibility improvements within four to six weeks as AI platforms refresh their understanding of your content and catalogue. Authority continues to build over time as signals compound.
Do we need to rewrite our content?
No. GEO focuses on clarity, structure and relationships. We optimise what you already have so AI systems can interpret it correctly, which often delivers better results than rewriting.
Will this improve our organic traffic?
Yes, but indirectly. GEO strengthens the signals AI search experiences rely on, which supports traditional SEO, improves product discovery and increases the accuracy of product comparisons and recommendations.
Is this safe for SEO?
Yes. GEO follows strict best practice for structure, schema and data hygiene. Everything we improve aligns with search engine guidelines and enhances your existing SEO rather than replacing it.
Does GEO replace SEO?
No. SEO and GEO work together. SEO protects your search engine visibility. GEO protects visibility across AI platforms. Together they future proof your entire discovery ecosystem.
What types of sites benefit the most?
Ecommerce and product led sites see the strongest uplift because they rely on structured data. Brands with rich content, buying guides or technical product detail also see significant gains.
Do you need access to our codebase?
In most cases we can complete the full optimisation without code changes. If required, implementation can be done by your internal team or through our engineering partners.
Can GEO help if our product data is messy?
Yes. Product feed hygiene and schema clarity are core parts of our framework. We identify the issues that cause AI confusion and fix them so your catalogue becomes easier to read and compare.
Do you integrate with Shopify, Magento and BigCommerce?
Yes. Our framework is platform ready. We optimise feeds, PDPs and data structures in a way that works cleanly across all major ecommerce platforms.
How do you measure success?
We track AI citation frequency, entity coverage, visibility share, product recognition accuracy and changes in how AI platforms describe and recommend your brand.
Is GEO a one off project or ongoing?
It can be both. Most brands start with a structured initial optimisation and then move to ongoing monitoring and refinement as AI platforms evolve.
Early adopters do more than gain visibility.
Why Acting Now Matters
They shape what AI platforms learn to trust. That authority compounds over time, creating an advantage that becomes difficult for competitors to replace.
Let’s Explore AI Together
Ready to test an idea? Or unsure where AI Optimisation fits within your organisation?
Generative Engine Optimisation helps you take the first step with clarity, speed and measurable results.
