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Email Marketing is a digital channel that remains as relevant now as it was at its inception. Still a staple…

  Superb is an award-winning and innovative eCommerce agency, specialising in Magento Community and Magento Enterprise solutions. At Superb a client’s success is…

With 2019 well underway you may be struggling to stay on top of what are the best and most worthwhile…

Dynamic pricing is a strategy in eCommerce whereby the prices of products are adjusted in real time in relation to…

We’re hiring a Digital Ads Manager to work for our marketing team in Barcelona. Get in touch with us if you’re an experienced eCommerce performance specialist.

TikTok is an exciting new social app that allows users to get creative and generate stories, filling the void left…

A brand is considered ‘challenger’ when it’s neither a market leader nor a niche offering. Characterised by ambition to affect…

In 1967, the following appeared in Confessions of an Advertising Man: “Five times as many people read the headline then…

Many brands have carved out successful niches for themselves and become cult brands. They have engaged with communities of consumers…

For a while now brands have sought to create stories of who they are to establish an emotional attachment with…

Industry events and conferences offer significant advantages to companies and agencies alike: Not only are the right places to find…

When it comes to young people – those Generation Zers – brands will do almost anything to court their interest…