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Why Customer Personas Should Be A Central part of Your Marketing Strategy.
30th October 2017

Why Customer Personas Should Be A Central part of Your Marketing Strategy.

Segmentation has long been used by brands as a way of grouping customer bases into meaningful collectives based on indelible…

Integrated Brand Partnerships Could Be The Best Way Forward For Your Business.
30th October 2017

Integrated Brand Partnerships Could Be The Best Way Forward For Your Business.

In this current climate of tech-heavy, entrepreneurial start-ups it can be hard to generate revenue for your business right away….

Lack of Consumer Trust? Here’s How to Fight It
28th October 2017

Lack of Consumer Trust? Here’s How to Fight It

Consumers are more mistrustful than ever. With survey after survey revealing that high numbers of consumers no longer trust local…

Augmented Reality in Retail Apps: Here’s How It Can Work
28th October 2017

Augmented Reality in Retail Apps: Here’s How It Can Work

Augmented reality is a technology that superimposes a computer-generated image onto a particular scene a user is viewing.  Apple iOS…

Google Attribution. What is it and what can it do for you?
20th August 2017

Google Attribution. What is it and what can it do for you?

Attribution is a huge challenge for marketers. What we mean by attribution with regards to marketing is the analysis of…

How to Improve Mobile Conversion Rates
20th August 2017

How to Improve Mobile Conversion Rates

In comparison with desktop sales, mobile conversion rates are still staggeringly low. This is an issue for all eCommerce site…

Micro-influencers- The New wave of influencers
19th August 2017

Micro-influencers- The New wave of influencers

Influencers are a big deal in marketing and have been for some time. These powerhouses who can move consumers from…

How to Manage Social Media for Live Events
18th August 2017

How to Manage Social Media for Live Events

Holding events is a key part of marketing your brand or your product and like everything these days, it must…

How to Get Customers To Sign Up To Your Mailing List.
15th August 2017

How to Get Customers To Sign Up To Your Mailing List.

There might actually be an exact formula for getting customers to sign up to your mailing lists and this is…

Emoji Search. Will it Catch On?
15th August 2017

Emoji Search. Will it Catch On?

Emojis are everywhere. In our texts, our WhatsApp messages, online video content and even in email subjects. It wasn’t long…

Is There a Demand For a ‘Shop and Drop’ Delivery Service?
14th August 2017

Is There a Demand For a ‘Shop and Drop’ Delivery Service?

Meet Dropit- a new retail delivery service that aims to enable a hands-free shopping experience. Available via an app the…

Will the Echo Look make Amazon a Key Player in Apparel and Voice-based Assistance?
5th June 2017

Will the Echo Look make Amazon a Key Player in Apparel and Voice-based Assistance?

So here’s a cool new offering from Amazon; The Echo Look. The Echo Look is a new device which allows…

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