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When marketing campaigns fail because the copy missed the mark, it’s good to pull things apart and try to understand…

Online reviews influence 90% of consumer purchasing behaviour. Its presence is vital to boost eCommerce sales. For years, site owners…

Emojis are everywhere. In our texts, our WhatsApp messages, online video content and even in email subjects. It wasn’t long…

Do you know your customer’s Mental Models? Not many do. Indeed, the concept is relatively simple: A Mental Model is…

Music in ads is a crucial element of any promotional or brand awareness campaign. In fact, some adverts are recognisable…

The fashion industry is one of the biggest in the world with a projected growth of 1.5 trillion dollars at the end…

Google has launched a new product – Google Web Stories. This delivers a new way of sharing information online via…

Want to build a fast, responsive eCommerce website that has all the functionality of an app but with increased reach…

Gen Z, born between 1997 and 2012, are set to be the most switched-on generation of all time; they’re culturally…

According to Marketing Lead, video content, machine learning, AI and shoppable posts are amongst the top new tech social media…

In the world of 24 hours, intercontinental communications, it is easier than ever for consumers to interact directly with brands…

For eCommerce sites, there has always been a challenge when it comes to the age-old conflict between beauty and utility….