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The Best 5 eCommerce Analytics Tools
24th November 2020

The Best 5 eCommerce Analytics Tools

Do you want to get a better understanding of how consumers shop your online store? With an eCommerce analytics tool,…

An evolving retail revolution: Gen Z and beyond
23rd November 2020

An evolving retail revolution: Gen Z and beyond

Generation Z or Gen Z are those born between 1996 and 2015. To put that into perspective, the oldest members…

The eCommerce Guide to Christmas Shopping 2020
20th November 2020

The eCommerce Guide to Christmas Shopping 2020

This season promises a Christmas shopping period like no other. With an English lockdown in force until at least the…

Revolutionising Retail – The Omnichannel Experience
19th November 2020

Revolutionising Retail – The Omnichannel Experience

The Covid-19 pandemic has been a catalyst in accelerating specific trends. However, they also have been around for a long…

Microsoft Digital Marketing Centre – Is it worth it?
12th November 2020

Microsoft Digital Marketing Centre – Is it worth it?

The brand new Digital Marketing Centre is an exciting and brave product move by Microsoft. The main aim behind this platform is…

The partnership between TikTok and Shopify
11th November 2020

The partnership between TikTok and Shopify

The partnership between TikTok and Shopify may come as a surprise, but for the majority of brands, marketers and creators,…

What brands’ campaign cut through in 2020?
10th November 2020

What brands’ campaign cut through in 2020?

Whether they’re tapping into the mood of the nation, appealing to the TikTok generation, or creating a reaction, as the…

Social Commerce 2021: A Shoppable Storytelling Strategy
4th November 2020

Social Commerce 2021: A Shoppable Storytelling Strategy

With the closure of physical stores and cancellations of events, social media, and other online channels, are now the key…

How to Create a Technical SEO Checklist for Your Store
3rd November 2020

How to Create a Technical SEO Checklist for Your Store

Technical SEO is the process of optimising your website to help search engines crawl and index it more effectively. Search…

Beauty in the new normal: Trends for 2021
26th October 2020

Beauty in the new normal: Trends for 2021

For a lot of brands, the pandemic has become a creative catalyst. The lockdown has forced many fashion and beauty…

How has lockdown changed influencer marketing?
21st October 2020

How has lockdown changed influencer marketing?

It’s safe to say that 2020 – and lockdown – has had a huge impact on how we shop when…

Top 10 Google Ranking Factors for eCommerce
20th October 2020

Top 10 Google Ranking Factors for eCommerce

SEO and its impact on Google ranking is one of the most effective ways to increase revenue for your online store. Most…

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