The UK’s Leading TikTok Shop Agency
Superb helps ambitious brands scale through LIVE commerce, affiliate infrastructure and performance-led TikTok Shop growth. As TikTok Shop Partner of the Year, we combine strategic expertise, operational scale and brand-led storytelling to deliver measurable revenue growth without compromising long-term brand value. With over 50,000 hours of LIVE shopping experience, Superb has become one of the UK’s most experienced TikTok commerce specialists.
Our Clients.
We Build & Scale Brands on TikTok Shop
TikTok Shop success is not accidental. It comes from operational consistency, performance-led strategy and a deep understanding of how LIVE commerce, creators, affiliates and the TikTok algorithm work together. As TikTok Shop Partner of the Year, Superb helps brands move beyond experimentation, combining strategic storytelling with commercial execution to build scalable long-term growth on TikTok Shop.
Why Leading Brands Choose Superb
Superb helps brands turn TikTok Shop into a scalable long term commerce channel through LIVE shopping, affiliate ecosystems, creator strategy and performance-led execution. As TikTok Shop Partner of the Year, we combine strategic expertise with operational scale to deliver measurable commercial growth without compromising long term brand value.
Built Around TikTok Commerce
Unlike traditional social agencies retrofitting TikTok Shop services, Superb was built specifically around LIVE commerce, affiliate infrastructure and performance-led social commerce growth.
Operationally Built For Scale
With over 50,000 hours of LIVE shopping experience, Superb delivers structured, scalable growth through dedicated studios, presenters, production teams and operational frameworks.
Performance-Led Commercial Strategy
Our strategies are designed to drive measurable GMV growth while strengthening brand trust, customer retention and long-term customer lifetime value.
Community-Led Commerce Growth
Superb helps brands build engaged communities around their products through LIVE shopping, creators and consistent audience interaction. By combining performance strategy with authentic brand advocacy, we create stronger customer relationships that drive repeat purchasing, loyalty and long-term growth.
Fully Integrated Delivery
LIVE shopping, creator partnerships, affiliate growth, paid media and optimisation are delivered through one connected operational system, creating stronger performance and faster decision making.
Brand Safe, Enterprise Ready
Superb combines creative storytelling with commercially mature operational processes, ensuring campaigns remain scalable, compliant and aligned to long-term brand growth.
Simple, Native Shopping That Converts.
LIVE Shopping.
Real time, presenter led shopping experiences that educate, entertain, and convert, driving both immediate sales and long term customer confidence.
Shoppable Videos.
Native TikTok videos with embedded product links, designed to work with the algorithm and turn discovery into purchase at scale.
Shop Page.
A curated in app storefront that reflects your brand, supports campaign activity, and encourages browsing and repeat purchase.
Product Marketplace.
Additional visibility across TikTok’s shopping ecosystem, increasing exposure and supporting always on BAU demand capture.
TikTok Shop Services Built for Scale.
TikTok Shop Strategy & Setup.
We start with a clear commercial strategy aligned to your brand, category, and growth goals. This includes TikTok Shop onboarding, catalogue and pricing optimisation, compliance guidance, and launch planning. We structure your TikTok Shop presence to work with the algorithm from day one and to scale without operational friction.
Commercial & Trading Strategy.
Successful TikTok Shop performance is driven by strong trading fundamentals. We build commercial and trading strategies that define how BAU activity and campaign moments work together, including product prioritisation, hero SKU planning, promotional mechanics, and GMV forecasting. This ensures TikTok Shop supports margin, scale, and long-term revenue goals, not just short-term spikes.
Live Shopping, BAU & Campaign.
Live commerce sits at the centre of our TikTok Shop model. We deliver always on BAU live shopping to drive consistent daily revenue and campaign-led live events aligned to launches, seasonal peaks, and trading moments. All lives are delivered by Superb’s in-house presenter team, employed and trained internally to meet brand, compliance, and performance standards. This ensures consistency, brand safety, and commercial discipline across both BAU live shopping and campaign-led events, supported by in-house production teams and proven live selling frameworks.
Content & Short Form Video.
We create native TikTok content designed to attract attention, educate audiences, and drive purchase.
Content is planned and produced to support both organic performance and paid amplification, ensuring that what resonates with the algorithm also converts commercially.
Platform Compliance & Partner Support.
TikTok Shop operates within strict platform rules that evolve quickly. As an official TikTok Shop Partner, we provide ongoing compliance oversight and platform liaison, ensuring your shop, content, and live activity remain aligned with platform policies while escalating issues quickly and reducing operational risk.
Creator and Talent Management.
Scaling TikTok Shop requires the right creators and presenters, not just more of them. Performance comes from alignment, consistency, and professional management. Superb provides end-to-end creator and talent management, overseeing a large, curated network of creators and influencers across both short-form content and live shopping production. This ensures creators, affiliates, and live presenters represent your brand properly and drive measurable commercial results.
Content & Affiliate Programmes.
We build and manage creator and affiliate ecosystems that scale reach and sales responsibly. This includes creator sourcing, onboarding, briefing, performance tracking, and optimisation. Our focus is on partners who drive consistent sales and brand safe advocacy, not one-off spikes.
TikTok Shop Management.
Running TikTok Shop at scale requires disciplined day-to-day management, not just creative execution. Superb manages the operational backbone of your TikTok Shop, ensuring it runs smoothly, compliantly, and in line with your commercial objectives. This includes product listing and catalogue management, pricing and promotion alignment, inventory and availability coordination, order flow monitoring, and issue resolution. Our approach removes operational friction, protects brand value, and allows your internal teams to focus on growth rather than platform administration.
TikTok Ads & Performance Optimisation.
Paid media is used to amplify what already works. We manage TikTok Ads to scale winning creative, support live shopping, and improve efficiency across the funnel, with clear reporting against GMV, ROAS, and contribution margin.
Performance, Reporting, and Optimisation.
TikTok Shop is not a set-and-forget channel.
We continuously analyse performance across content, lives, creators, and paid media, refining strategy to improve conversion, audience quality, and long-term value.
TIKTOK CAMPAIGN STRATEGY
Black Friday, Scaling TikTok Shop
Delivered through a combination of BAU live shopping, campaign-led live events, affiliate activation, and in-house presenter teams operating at scale.
