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Customer Mental Models
29th July 2020

Customer Mental Models

Do you know your customer’s Mental Models? Not many do. Indeed, the concept is relatively simple: A Mental Model is…

How To Make The Most of Music In Your Ads
29th July 2020

How To Make The Most of Music In Your Ads

Music in ads is a crucial element of any promotional or brand awareness campaign. In fact, some adverts are recognisable…

How immersive technology is reshaping the Fashion Industry
28th July 2020

How immersive technology is reshaping the Fashion Industry

The fashion industry is one of the biggest in the world with a projected growth of 1.5 trillion dollars at the end…

Introducing the new Google Web Stories
20th July 2020

Introducing the new Google Web Stories

Google has launched a new product – Google Web Stories. This delivers a new way of sharing information online via…

PWAs in 2020: Are They the Future of Ecommerce?
14th July 2020

PWAs in 2020: Are They the Future of Ecommerce?

Want to build a fast, responsive eCommerce website that has all the functionality of an app but with increased reach…

Capturing Gen Z: Learn To Speak Their Language
13th July 2020

Capturing Gen Z: Learn To Speak Their Language

Gen Z, born between 1997 and 2012, are set to be the most switched-on generation of all time; they’re culturally…

The latest in Paid Social: New ads formats and updates
9th July 2020

The latest in Paid Social: New ads formats and updates

According to Marketing Lead, video content, machine learning, AI and shoppable posts are amongst the top new tech social media…

Customer service protocol: How best to handle Complaints.
7th July 2020

Customer service protocol: How best to handle Complaints.

In the world of 24 hours, intercontinental communications, it is easier than ever for consumers to interact directly with brands…

Headless CMS Can Help Improve Mobile Page Speed
6th July 2020

Headless CMS Can Help Improve Mobile Page Speed

For eCommerce sites, there has always been a challenge when it comes to the age-old conflict between beauty and utility….

5 successful Paid Social examples for eCommerce
3rd July 2020

5 successful Paid Social examples for eCommerce

As a brand, your online presence is critical to promote your business and to communicate with your audience. From your website…

4 Reasons why your brand should care about micro & nano-influencers
28th June 2020

4 Reasons why your brand should care about micro & nano-influencers

What comes to your mind when you think about influencer marketing? Is it a billboard with your favourite celebrity on…

The benefits of behavioural targeting for your brand
22nd June 2020

The benefits of behavioural targeting for your brand

Behavioural targeting will soon completely replace demographic targeting. It is much easier and cheaper for marketers to plan effective marketing…

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