News

Fashion Brands are Moving into Beauty
20th January 2018

Fashion Brands are Moving into Beauty

It seems a common theme of late for fashion brands to branch out into the beauty sector, with many high…

Lookbooks that Encourage Sales
20th January 2018

Lookbooks that Encourage Sales

Lookbooks are a great way for brands to showcase their products and ranges in a way that puts them in…

Snapchat’s Redesign: How it Will Affect Branded Content
20th January 2018

Snapchat’s Redesign: How it Will Affect Branded Content

  Snapchat senses that it may be on the downward spiral. It recognises that in the wake of its user…

The Truth About Automatic Buying
20th January 2018

The Truth About Automatic Buying

Automatic buying could become a trend bigger than mobile buying and indeed the internet itself. It is ripe for these…

Is Automated Content the Future?
20th January 2018

Is Automated Content the Future?

Automation is a scary thought, it seems to always end with the threatening prospect of machines replacing people. It may…

Expanding Into New Markets?- Consider Australia
20th January 2018

Expanding Into New Markets?- Consider Australia

If you’re an eCommerce site owner looking to expand into a new market, look no further than Australia. It may…

Mobile UX- Premier League Style
14th December 2017

Mobile UX- Premier League Style

In a nod to the new season being well underway in the world’s most expensive soccer league, we thought we’d…

Brand Experiences Done with Style and Innovation
13th December 2017

Brand Experiences Done with Style and Innovation

Gone are the days when brand experiences could encompass twee promotional efforts such as a free sample at the cold…

How to Promote Free Shipping
13th December 2017

How to Promote Free Shipping

In such a crowded marketplace, it is vital that brands gain a competitive edge by promoting helpful offerings that will…

Email Subject Lines: What Influences Their Success.
13th December 2017

Email Subject Lines: What Influences Their Success.

Email subject lines matter. This is a fact we have known for some time. How well you manage to persuade…

How to Create Slick and Effective Social Videos
8th December 2017

How to Create Slick and Effective Social Videos

Brand videos are all over Social Media at the moment, but their presence is not aimed purely at increasing engagement…

Why Customer Personas Should Be A Central part of Your Marketing Strategy.
30th October 2017

Why Customer Personas Should Be A Central part of Your Marketing Strategy.

Segmentation has long been used by brands as a way of grouping customer bases into meaningful collectives based on indelible…

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