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Email Marketing: Best Practice Guide 2019.
15th April 2019

Email Marketing: Best Practice Guide 2019.

Email Marketing is a digital channel that remains as relevant now as it was at its inception. Still a staple…

The Best eCommerce and Digital Marketing summit and events in the UK in 2019
27th March 2019

The Best eCommerce and Digital Marketing summit and events in the UK in 2019

With 2019 well underway you may be struggling to stay on top of what are the best and most worthwhile…

Why Dynamic Pricing Is Still Important
25th March 2019

Why Dynamic Pricing Is Still Important

Dynamic pricing is a strategy in eCommerce whereby the prices of products are adjusted in real time in relation to…

The TikTok App: What Opportunities are there for Brands?
19th March 2019

The TikTok App: What Opportunities are there for Brands?

TikTok is an exciting new social app that allows users to get creative and generate stories, filling the void left…

How To Successfully Market A Challenger Brand
18th March 2019

How To Successfully Market A Challenger Brand

A brand is considered ‘challenger’ when it’s neither a market leader nor a niche offering. Characterised by ambition to affect…

Your Headlines Are More Important Than Your Content
14th March 2019

Your Headlines Are More Important Than Your Content

In 1967, the following appeared in Confessions of an Advertising Man: “Five times as many people read the headline then…

Running a Cult Brand? Could You Blow Up Without Selling Out?
14th March 2019

Running a Cult Brand? Could You Blow Up Without Selling Out?

Many brands have carved out successful niches for themselves and become cult brands. They have engaged with communities of consumers…

Why Your Brand Needs To Get Onboard With StoryLiving
13th March 2019

Why Your Brand Needs To Get Onboard With StoryLiving

For a while now brands have sought to create stories of who they are to establish an emotional attachment with…

eCommerce, Marketing and Social Media events & conferences – UK & EU
12th March 2019

eCommerce, Marketing and Social Media events & conferences – UK & EU

Industry events and conferences offer significant advantages to companies and agencies alike: Not only are the right places to find…

Brands: Stop Acting Young And Internet Savvy
11th March 2019

Brands: Stop Acting Young And Internet Savvy

When it comes to young people – those Generation Zers – brands will do almost anything to court their interest…

Three Smart Content Strategies That Improve Search Performance
18th February 2019

Three Smart Content Strategies That Improve Search Performance

When it comes to improving your site’s visibility, it’s not all about creating fresh content. You can, in fact, work…

What Generation Z Wants to See From Your Brand On Social Media.
18th February 2019

What Generation Z Wants to See From Your Brand On Social Media.

If your brand is marketing its products to the tech-savvy demographic known as Generation Z, those born in 1995 and…

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