News

How To Successfully Market A Challenger Brand
30th June 2018

How To Successfully Market A Challenger Brand

Are you a challenger brand? Challenger brands are brands which are neither market leaders nor niche offerings. Characterised by ambition…

Awesome Email Copy. Here’s a Refresher on how to write it
29th June 2018

Awesome Email Copy. Here’s a Refresher on how to write it

From timing to split testing, there are many ways in which you can achieve healthy click-through rates and conversions with…

The Best Approach to Pagination For Your eCommerce Site
24th March 2018

The Best Approach to Pagination For Your eCommerce Site

Pagination is the process of separating content into specific pages.It can often refer to the process of adding consecutive numbers…

How Brands Can Use Push Notifications To Their Advantage
24th March 2018

How Brands Can Use Push Notifications To Their Advantage

Push notifications are on the rise. Most commonly used to give alerts about breaking news, they are now out there…

Shopping Cart Abandonment Emails: How To Get Them Right
24th March 2018

Shopping Cart Abandonment Emails: How To Get Them Right

It can be so frustrating when you create an effective website, complete with slick designs and the latest UX, yet…

Facebook’s New Algorithm: What it Means for Marketers.
24th March 2018

Facebook’s New Algorithm: What it Means for Marketers.

There was a time when brands could reach their audiences organically on Facebook, through relevant and interesting content. Then Facebook…

Awesome Email Copy. Here’s a Refresher on how to write it
24th March 2018

Awesome Email Copy. Here’s a Refresher on how to write it

From timing to split testing, there are many ways in which you can achieve healthy click-through rates and conversions with…

Are Fake Followers Becoming a Thing of The Past?
24th March 2018

Are Fake Followers Becoming a Thing of The Past?

For years big brands have bought into the fake followers economy and purchased followers from companies who specialise in selling…

Creating The Right Podcast For Your Brand
24th March 2018

Creating The Right Podcast For Your Brand

Podcasts have been integrated into iTunes since 2005. It’s taken a while, but it’s safe to say that they have…

How to Create a Killer YouTube Strategy
24th March 2018

How to Create a Killer YouTube Strategy

In recent years, Instagram and Snapchat have changed the way we create and view videos. Everyone from 14-year-old Social Media…

How Consumer Tech Habits are Influencing Email Success Rates
24th March 2018

How Consumer Tech Habits are Influencing Email Success Rates

We all know that there is a list of factors that affect the likelihood of how well your email will…

Lack of Consumer Trust? Here’s How to Fight It
20th January 2018

Lack of Consumer Trust? Here’s How to Fight It

Consumers are more mistrustful than ever. With survey after survey revealing that high numbers of consumers no longer trust local…

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