News

How your brand can capitalise on conflicting engagement styles
11th November 2018

How your brand can capitalise on conflicting engagement styles

These days engagement is all or nothing. Consumers either consume, fixate and binge on content in what’s known as “torrential…

Footballers Online. What Can We Learn from Top Footballer’s Social Media Skills?
10th November 2018

Footballers Online. What Can We Learn from Top Footballer’s Social Media Skills?

Brands everywhere benefit from slick, robust and engaging Social Media posts. It can often be tricky to create content that…

Consent Management Platforms and Why You Need them
18th October 2018

Consent Management Platforms and Why You Need them

With the introduction of GDPR on May 25th of this year, all companies by law are now required to obtain…

What Does Voice Tech Mean For Marketers?
22nd September 2018

What Does Voice Tech Mean For Marketers?

Voice technology has been gathering momentum since 2013. Greater word accuracy and the impact of deep neural networks have combined…

Headless CMS Can Help Improve Mobile Page Speed
5th September 2018

Headless CMS Can Help Improve Mobile Page Speed

For eCommerce sites, there has always been a challenge when it comes to the age-old conflict between beauty and utility….

Reengaging Dormant Customers is The Way Forward
5th September 2018

Reengaging Dormant Customers is The Way Forward

We’ve all been there. You are sat looking at an endless list of customers, while simultaneously despairing about the fact…

A Crisis For Facebook- What It Means For Marketers
5th September 2018

A Crisis For Facebook- What It Means For Marketers

After a whistleblower revealed that a company called Cambridge Analytica obtained data from 50 million Facebook users under false pretences,…

How Brands are Using Eye-Tracking Technology in their Marketing Strategy
30th June 2018

How Brands are Using Eye-Tracking Technology in their Marketing Strategy

Eye-tracking technology is nothing new, but it is still useful in helping brands improve their products and campaigns. A brief…

Why Dynamic Pricing Is Still Important
30th June 2018

Why Dynamic Pricing Is Still Important

Dynamic pricing is a pricing strategy in eCommerce whereby the prices of products are adjusted in real time in relation…

Awesome Email Copy. A Refresher on how to write it
29th June 2018

Awesome Email Copy. A Refresher on how to write it

From timing to split testing, there are many ways in which you can achieve healthy click-through rates and conversions with…

The Best Approach to Pagination For Your eCommerce Site
24th March 2018

The Best Approach to Pagination For Your eCommerce Site

Pagination is the process of separating content into specific pages.It can often refer to the process of adding consecutive numbers…

How Brands Can Use Push Notifications To Their Advantage
24th March 2018

How Brands Can Use Push Notifications To Their Advantage

Push notifications are on the rise. Most commonly used to give alerts about breaking news, they are now out there…

London

12th Floor,
6 New Street Square,
London,
EC4A 3BF
© 2018 We Are Superb - Privacy Policy
DMCA.com Protection Status