Content Marketing

Top 5 Content Marketing KPIs
21st May 2020

Top 5 Content Marketing KPIs

Content marketing can enable you to connect with your audience, reach out to a new one, and guide leads down…

Instagram: Social media in times of social distancing
14th May 2020

Instagram: Social media in times of social distancing

The coronavirus crisis has forced many businesses to adapt and reinvent themselves quickly, and while large multinational corporations can call…

How to create an effective Easter marketing strategy
26th March 2020

How to create an effective Easter marketing strategy

When we think of Easter, it’s not hard to summon images of bunnies and chocolate eggs as this spring holiday…

Spring Into Action: How To Tap Into Refresh Season
17th March 2020

Spring Into Action: How To Tap Into Refresh Season

With the first day of Spring soon to be upon us – the official date is the 20th of March…

How to improve your SEO and Content Strategy in 2020
26th February 2020

How to improve your SEO and Content Strategy in 2020

Content marketing is not explicitly used to promote a brands’ service or product, in fact, it is most effective when…

Utilising TikTok to Improve Your Social Media Marketing Strategy
29th January 2020

Utilising TikTok to Improve Your Social Media Marketing Strategy

Most marketers will admit they enjoy using techniques and strategies – the kind of strategies that come gift-wrapped with all…

3 Effective Ways Fashion Retailers can Boost The Customer Experience
18th November 2019

3 Effective Ways Fashion Retailers can Boost The Customer Experience

It’s common knowledge that first impressions count for a lot in today’s lucrative fashion industry. Customers are now faced with…

Email Marketing: Best Practice Guide 2019.
15th October 2019

Email Marketing: Best Practice Guide 2019.

Email Marketing is a digital channel that remains as relevant now as it was at its inception. Still a staple…

How your brand can capitalise on conflicting engagement
19th August 2019

How your brand can capitalise on conflicting engagement

These days engagement is all or nothing. Consumers either consume, fixate and binge on content in what’s known as “torrential…

Reengaging Dormant Customers is The Way Forward
2nd August 2019

Reengaging Dormant Customers is The Way Forward

We’ve all been there. You have a list of customers, and a big part hasn’t bought from you or engaged…

The Importance Of Online Reviews
30th July 2019

The Importance Of Online Reviews

According to ShipStation.com, 63% of customers are more likely to make a purchase from a site that has user reviews;…

Awesome Email Copy. A Refresher on how to write it
25th July 2019

Awesome Email Copy. A Refresher on how to write it

From timing to split testing, there are many ways in which you can achieve reasonable click-through rates and conversions with…

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