Social Media Marketing

A Crisis For Facebook- What It Means For Marketers
5th September 2018

A Crisis For Facebook- What It Means For Marketers

After a whistleblower revealed that a company called Cambridge Analytica obtained data from 50 million Facebook users under false pretences,…

Facebook’s New Algorithm: What it Means for Marketers.
24th March 2018

Facebook’s New Algorithm: What it Means for Marketers.

There was a time when brands could reach their audiences organically on Facebook, through relevant and interesting content. Then Facebook…

Are Fake Followers Becoming a Thing of The Past?
24th March 2018

Are Fake Followers Becoming a Thing of The Past?

For years big brands have bought into the fake followers economy and purchased followers from companies who specialise in selling…

How to Create a Killer YouTube Strategy
24th March 2018

How to Create a Killer YouTube Strategy

In recent years, Instagram and Snapchat have changed the way we create and view videos. Everyone from 14-year-old Social Media…

Why the New Twitter Character Limit is A Marketers Dream
20th January 2018

Why the New Twitter Character Limit is A Marketers Dream

Much has been said in the digital world about the new character limit available for Twitter. The previous limit of…

Lookbooks that Encourage Sales
20th January 2018

Lookbooks that Encourage Sales

Lookbooks are an excellent way for brands to showcase their products and ranges in a way that puts them in…

Snapchat’s Redesign: How it Will Affect Branded Content
20th January 2018

Snapchat’s Redesign: How it Will Affect Branded Content

  Snapchat senses that it may be on the downward spiral. It recognises that in the wake of its user…

How to Create Slick and Effective Social Videos
8th December 2017

How to Create Slick and Effective Social Videos

Brand videos are all over Social Media at the moment, but their presence is not aimed purely at increasing engagement…

How to Manage Social Media for Live Events
18th August 2017

How to Manage Social Media for Live Events

Holding events is a key part of marketing your brand or your product and like everything these days, it must…

What’s Keeping Social Commerce Quiet?
5th June 2017

What’s Keeping Social Commerce Quiet?

2017 was all set to be the year of Social Commerce. The time for sales to flood in through Pinterest…

How to Create Share-Worthy Videos.
31st May 2017

How to Create Share-Worthy Videos.

If you have created a great video that you are convinced will appeal to your target market which is stacked…

How the Sharing Economy Could Impact the Retail Industry
30th May 2017

How the Sharing Economy Could Impact the Retail Industry

The rise of the sharing economy has brought about one of the most fundamental changes to consumerism in recent years….

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