Driving Amazon success
Superb helps brands plan and manage Amazon advertising around the products they want to sell. We bring campaign management and product content together, so advertising leads shoppers to listings that explain the product clearly.
We review keywords, bids and campaign performance alongside product availability, costs and sales goals.
Reach shoppers with a relevant offer
Amazon advertising can help people discover your products while they browse and search. The opportunity depends on the range, the competition and whether your listings give shoppers enough information to buy.
Product discovery: Put relevant products in front of shoppers through targeted campaigns.
Clearer product information: Help customers understand the product through accurate descriptions, images and supporting content.
Better spending decisions: Review which products and campaigns attract interest, generate sales and justify further investment.
Our Amazon advertising services
We plan the work around your catalogue, existing campaigns and the products you want to prioritise.
Amazon PPC management
Keyword research, campaign structure, bidding and ongoing optimisation. We review where spend is going and how campaigns perform against the agreed goals.
Amazon SEO and product listing optimisation
We improve product titles, descriptions, images and search terms to make listings clearer and more relevant to what customers are looking for.
Sponsored Products and Sponsored Brands
We create and manage campaigns around selected products and your wider brand. The approach reflects your range, budget and campaign objectives.
A+ Content
We create product content that explains features, answers buying questions and presents your brand consistently.
Amazon Storefront design
We organise your range into a storefront that helps shoppers explore products and understand the brand behind them.
Get the product offer ready before increasing spend
Advertising is only part of the picture. Product availability, listing accuracy, imagery and pricing all affect what happens after the click.
Review advertising spend and attributed sales alongside fees, returns and margin before deciding which products deserve more investment.
Let’s talk about your Amazon performance
Tell us about your range, current advertising and what you want to improve. We’ll use that to discuss the priorities for your campaigns and product content.
Amazon Advertising FAQs
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What does an Amazon advertising agency do?
An Amazon advertising agency helps brands plan, manage and improve campaigns. The work can include keyword research, bidding, campaign reporting and product listing improvements, depending on the agreed scope.
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How can Amazon Advertising help eCommerce brands grow?
Amazon Advertising helps eCommerce brands reach shoppers who are already searching for products or ready to buy. It can improve product visibility, increase sales, support new product launches and help brands compete more effectively within Amazon search results and product pages.
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Which Amazon ad formats can Superb manage?
We manage Sponsored Products and Sponsored Brands campaigns. We discuss the available formats, account requirements and campaign scope with you before agreeing the work.
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Does Superb support Amazon SEO and product optimisation?
Yes. Superb can support Amazon SEO and product optimisation by improving product titles, descriptions, images, backend keywords and listing content. This helps improve organic visibility on Amazon and supports paid advertising performance.
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Can Superb help with A+ Content and Amazon Storefronts?
Yes. Superb can support A+ Content and Amazon Storefront design to help brands improve product presentation, build trust and increase conversion. This helps create a stronger brand experience within Amazon.
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How should Amazon Advertising performance be measured?
Amazon Advertising performance should be measured using both media and commercial metrics. Useful measures include impressions, clicks, CPC, conversion rate, sales, ACOS, ROAS and contribution margin. The focus should be on understanding which products, keywords and campaigns are driving profitable growth.
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How does Amazon Advertising work with wider eCommerce marketing?
Amazon Advertising works best when it is connected with wider eCommerce marketing activity. Search insight, product performance and customer behaviour from Amazon can help inform SEO, paid search, paid social, content production and wider marketplace strategy.