On Friday, Superb and Remington joined forces to deliver a record-breaking Super Brand Day Live on TikTok Shop — achieving the #1 Live of the day across the platform.
The campaign results were outstanding:
- £100,000 GMV in a single day
- 2.18 million impressions
- £20,000+ GMV generated live on-air
- 61,500 live views
These results highlight not only the scale and power of TikTok Shop, but also what happens when talent, creativity, and strategy align seamlessly.
A New Era of Live Shopping
Super Brand Days are high-profile TikTok Shop events designed to showcase leading global brands, and Remington trusted Superb to lead the way. From pre-campaign planning and creative treatments to live production and presenter management, our team delivered a flawless execution that drove visibility, engagement, and conversions at scale.
The Superb Difference
As the UK’s first official TikTok Shop Partner, Superb has been pioneering the future of live shopping since day one. Our combination of:
- Industry-leading presenters,
- Expert live production teams, and
- Data-driven paid media strategy
creates a formula for consistent success.
This collaboration with Remington is a testament to the impact of experience-led commerce — showing that when customers are engaged in real time, sales and brand loyalty follow.
What’s Next
We’re just getting started. With more Super Brand Day campaigns and live shopping shows in the pipeline, Superb continues to prove why we’re the go-to partner for brands that want to win on TikTok Shop.
👉 Learn more about our TikTok Shop expertise here.
