As people spend more time on social media, it’s a necessity for businesses to go digital. The recent circumstances have made mandatory to focus the attention on the online side of things, and social media will be undoubtedly one of the main channels for online retailers and eCommerce business in general. While social media holds the unparalleled potential for businesses, generating a good ROI does require hard work. Want to boost your social media ROI? Check out these tips:
Set Your Goals
Establish what you want to accomplish through your social media strategy. Once you are clear about your goals, you can build your strategy. Moreover, tie each one of your goals with relevant KPIs. This will enable you to gauge the effectiveness of your campaign.
Get Your Targeting Right
Set some time aside to understand your audience. Know which social media platforms they spend most of their time on. Find out which types of content they like. Learn more about their pain points, and think about how you can add value to their lives. You cannot impress everyone on the internet. So, be clear about your target persona, and channel your efforts to cater to them.
Chase Quality Over Quantity
The key to engaging your audience is to publish quality content, not the quantity. Your audience is more likely to remember ‘what’ you post than ‘how often’ you post. So, invest time in creating relevant and engaging content. Moreover, be consistent. If you stop posting all of a sudden, you could lose out on your audience. If you’re struggling on this front, reach out to an influencer. They can create top-notch content for you to promote your products.
Evaluate Your Performance
For a dose of reality, track the performance of your social media strategy. This will give you an idea about what worked, what didn’t, and how you can increase your social media ROI in the future. Some of the KPIs you can track could be your follower growth, engagement rate, and brand mentions. All that being said, social media marketing is anything but easy.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.