Influencer Marketing

Happy Chinese New Year! The year of the tiger in the world’s second-largest economy will be all about digital. Since…

As we discussed in our article Social Media Trends 2022, influencers and creators have become an essential element of the…

The relevance that Twitch has gained in the last two years is not news to marketing experts. However, the uses…

Twitch is a live streaming social media platform that has built a large audience through video game streaming, though their…

From a global worldwide pandemic to lockdown, social-distancing, Zoom calls and Brexit. 2020 has been nothing short of one of…

It’s safe to say that 2020 – and lockdown – has had a huge impact on how we shop when…

Getting young people’s attention has been the eternal struggle to marketers, but in the digital age, getting your brand across…

Over the last couple of weeks, there has been significant talk of TikTok being banned in the US. It has…

What comes to your mind when you think about influencer marketing? Is it a billboard with your favourite celebrity on…