Influencer Marketing

The year of the Tiger: China’s e-Commerce in 2022
3rd February 2022

The year of the Tiger: China’s e-Commerce in 2022

Happy Chinese New Year! The year of the tiger in the world’s second-largest economy will be all about digital. Since…

Subscriptions: a new feature on Instagram
25th January 2022

Subscriptions: a new feature on Instagram

As we discussed in our article Social Media Trends 2022, influencers and creators have become an essential element of the…

Adding Twitch to your influencer marketing strategy
8th November 2021

Adding Twitch to your influencer marketing strategy

The relevance that Twitch has gained in the last two years is not news to marketing experts. However, the uses…

Leveraging Twitch For Digital Brand Presence 
5th July 2021

Leveraging Twitch For Digital Brand Presence 

Twitch is a live streaming social media platform that has built a large audience through video game streaming, though their…

Reviewing Fashion & Beauty in 2020
9th December 2020

Reviewing Fashion & Beauty in 2020

From a global worldwide pandemic to lockdown, social-distancing, Zoom calls and Brexit. 2020 has been nothing short of one of…

How has lockdown changed influencer marketing?
21st October 2020

How has lockdown changed influencer marketing?

It’s safe to say that 2020 – and lockdown – has had a huge impact on how we shop when…

Banning TikTok: implications for brand and content creators
20th August 2020

Banning TikTok: implications for brand and content creators

Getting young people’s attention has been the eternal struggle to marketers, but in the digital age, getting your brand across…

Everything you need to know about Instagram Reels
18th August 2020

Everything you need to know about Instagram Reels

Over the last couple of weeks, there has been significant talk of TikTok being banned in the US. It has…

4 Reasons why your brand should care about micro & nano-influencers
28th June 2020

4 Reasons why your brand should care about micro & nano-influencers

What comes to your mind when you think about influencer marketing? Is it a billboard with your favourite celebrity on…

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