Amplify your message with paid social
Paid social is a powerful means of reaching and engaging your target audience, driving brand awareness, website traffic, and conversions. We specialise in building campaigns utilising the latest tech to effectively and efficiently target your unique consumer base across the most influential social platforms.
The power of paid social media
Precision targeting: Accurately target your audience based on demographics, interests, behaviours, and more.
Enhanced visibility: Ensure your message is seen by those who matter most to your brand.
Measurable impact: Track every click, impression, and conversion, allowing for optimised performance and ROI.
Mastering paid social across key platforms
As the largest social network, Facebook offers unparalleled reach and targeting opportunities. Our team designs and creates engaging Facebook ad campaigns customised to your business and utilises extensive demographic and behavioural data to ensure your ad and message reach the right audience.
Instagram is perfect for brands looking to make a visual impact. Through Meta’s integration, we use Stories, Reels and Shoppable Posts to connect with your audience in creative and memorable ways.
We utilise Pinterest to introduce your products to a highly engaged audience actively seeking inspiration. With Promoted Pins and Shopping Ads, we can drive awareness and direct conversions.
TikTok
TikTok offers a unique opportunity to reach a younger audience through short, engaging content. We use this rapidly growing platform to produce viral ad campaigns that resonate with its users.
X, formerly Twitter
Whether you are launching a new product or driving awareness for an event, we can make an impact where it matters. We also utilise X’s real-time nature to engage audiences and ensure your message is part of a wider conversation.
LinkedIn is the go-to platform for B2B marketing, and it excels at connecting businesses with professionals. Our campaigns are designed to target by industry, job title, and professional interests, ensuring your message reaches decision-makers. From Sponsored Content to in-Mail campaigns, we drive meaningful engagement and leads in a professional context.
Our paid social services
Custom paid social strategies
We develop strategies tailored specifically to your brand’s objectives by gaining an extensive understanding of your brand’s ethos, target audiences, and competitors. This ensures your brand stays ahead of trends and efficiently reaches your audience.
Ad creation & optimisation
After creating the initial ad, we provide continuous optimisation, using data to guide every adjustment to ensure your message resonates and returns maximum ROI.
Targeted ad placement
We meticulously select ad placements across platforms like Facebook, Instagram, LinkedIn, and X to ensure your ads appear in the feeds of users most likely to engage with your brand at various stages of their customer journey.
Performance monitoring & analytics
We provide transparent and in-depth reports that give you insights into how your campaigns are performing, to enable informed decisions for future strategies.
Influencer collaborations
We partner you with influencers who align with your brand values and target audience. From selection and outreach to collaboration and analysis, we manage the entire process, ensuring that influencer partnerships amplify your paid social campaigns effectively, authentically, and with measurable impact.
Comprehensive campaign management
We provide end-to-end campaign management that covers everything from initial strategy and creative development to daily monitoring, optimisation, and reporting. Our team stays on top of your campaigns, making real-time adjustments to bids, budgets, and strategies to ensure peak performance and optimal spending of your advertising budget.
Why choose Superb for paid social media advertising?
We believe that paid social media is not just about ads; it’s about creating meaningful connections that drive action. Our expertise in paid social media advertising and commitment to your brand’s success make us the ideal partner to help you navigate the complexities of paid social and achieve your marketing objectives.
Elevate your digital presence with Superb’s paid social expertise
Partner with us today, and let us show you the power of precisely targeted, creatively compelling campaigns that deliver real results.
Contact us today to launch your paid social media campaign
Paid social media FAQs
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What is a paid social agency?
A paid social agency specialises in creating, managing, and optimising paid advertising campaigns across social media platforms. We leverage our expertise in digital marketing to craft targeted campaigns that increase brand visibility, engage with your audience, and drive conversions. Our comprehensive services ensure your paid social efforts are strategic and align with your overall marketing objectives, delivering measurable results.
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How does paid social media work?
Paid social media involves promoting your content through sponsored social media posts to target specific audiences based on demographics, interests, behaviours, and more. We utilise advanced targeting techniques and platform-specific insights to place your ads in front of users most likely to be interested in your products or services. This approach ensures that your advertising budget is spent efficiently, maximising ROI and achieving your business goals.
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What is a paid social example?
An example of paid social is a sponsored Instagram post promoting a new product launch. This post would be strategically targeted to reach users interested in similar products or who fall within your ideal customer demographic. We excel at creating compelling ad content that resonates with your target audience, encouraging engagement and driving traffic to your website or landing page.
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What is the difference between paid social and owned social?
Paid social refers to using paid advertising on social media platforms to promote your brand or products to a wider or more targeted audience. Owned social, on the other hand, involves posting content on your brand’s social media profiles without paying for promotion. While owned social relies on organic reach, paid social can significantly amplify your message, ensuring it reaches a larger or more specific audience. We integrate both strategies to build a robust social media presence, leveraging the strengths of each to support your marketing objectives and foster authentic connections with your audience.