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  • Get your brand found in AI search

    Generative Engine Optimisation (GEO)

    Generative Engine Optimisation (GEO), also commonly referred to as Answer Engine Optimisation (AEO), is the practice of improving how visible and credible your brand is within AI-generated search results and answers.

    Just as SEO helps your website appear in traditional search results, GEO helps your business appear when people use platforms such as ChatGPT, Gemini, Perplexity and Google AI Overviews to research products, services and businesses.

    AI search is becoming a new discovery channel. Customers are increasingly asking AI what to buy, where to shop and which companies to consider. GEO strengthens the signals that help AI platforms understand and surface your brand in those conversations.

Let’s Explore AI Together

Ready to test an idea? Or unsure where AI Optimisation fits within your organisation?

Generative Engine Optimisation helps you take the first step with clarity, speed and measurable results.

    *Mandatory Fields

    • Visibility where decisions happen.

      What You Gain

      • Greater visibility across AI search including ChatGPT, Gemini, Perplexity and Google AI Overviews.

      • More opportunities to be discovered when customers are researching what to buy, where to shop or which business to choose.

      • Stronger brand authority, helping AI platforms clearly understand your business, products and expertise.

      • Measurable AI visibility, with reporting across brand mentions, citations, entity coverage and share of voice.

      • More value from your existing content and product data through targeted optimisation rather than unnecessary rewrites.

      • A stronger position in a growing discovery channel, as more customer research and purchase decisions begin within AI platforms.

    • Be visible when customers are deciding what to buy.

      GEO for eCommerce

      AI platforms are becoming part of the shopping journey, helping customers research products, compare options and decide what to buy. For eCommerce brands, GEO is about making sure your products and business can be clearly understood and discovered throughout that journey. We focus on the areas that directly influence product discovery, including PDPs, PLPs, brand pages, buying guides and product data. By making this information accurate, connected and easy for AI platforms to interpret, we help increase the opportunity for your products to appear when customers are actively researching what to buy and where to buy it.

      • Clear product data and schema, including brand, price, availability and key product information

      • Stronger connections between products, collections and your wider brand

      • Cleaner product feeds, reducing duplication, inconsistencies and missing information

      • Platform-ready implementation across Shopify, Magento and BigCommerce

      • Improved product visibility across AI search and shopping experiences

    • Lightweight, strategic and built for performance.

      Our Approach

      We begin by understanding how AI platforms currently see your brand. We then improve the content, technical signals and authority that influence whether your business is included in AI answers. From there, we refine structure, language and relationships so AI systems can interpret your brand with clarity. Everything is built on Superb AI Labs, our proprietary framework that aligns content, schema and product data with the signals modern AI platforms use to decide what to trust.

      Our process includes

      • Opportunity mapping that identifies visibility gaps across key AI platforms

      • Precision improvements to schema, structure, internal linking and content hierarchy

      • Ecommerce alignment across product feeds, PDPs and PLPs

      • Measurement that tracks citations, visibility share and entity accuracy

      This creates a scalable foundation that strengthens performance across every AI driven touchpoint.

    • AI rewards structure, clarity and authority.

      Why It Works

      Simply having a website doesn’t guarantee visibility in AI search. AI platforms need to clearly understand who your business is, what you offer and why you’re relevant to a user’s question. They can also draw on signals beyond your website, including product data, reviews, third-party mentions and wider brand authority.

      Generative systems rely on structure, clarity and trust. They don’t respond only to keywords; they evaluate how clearly your content explains itself, how consistently your data is presented and whether your wider brand signals align with what users are asking for. GEO strengthens these signals, helping AI platforms better understand your expertise and reference your content when relevant.

      Our role is to understand how your brand is currently appearing across AI search, identify where competitors are being surfaced instead, and strengthen the signals that can improve your visibility over time.

    Common questions about GEO

    How is GEO different from SEO?

    SEO helps your website rank in traditional search engines, while GEO focuses on how your brand, products and content are understood and surfaced by AI platforms such as ChatGPT, Gemini, Perplexity and Google AI Overviews. They work together rather than replacing one another.

    Can it help eCommerce sites?

    Yes. Product, brand and content pages all benefit from clear structure and consistent data, allowing AI systems to reference and recommend them confidently.

    Which platforms does this cover?

    Our framework adapts to ChatGPT, Gemini, Perplexity and AI Overviews, and integrates seamlessly with Shopify, Magento and BigCommerce.

    How long does GEO take to show results?

    There is no fixed timeframe. We establish a baseline, implement the priority improvements and monitor how visibility changes over the following weeks and months.

    Do we need to rewrite our content?

    No. GEO focuses on clarity, structure and relationships. We optimise what you already have so AI systems can interpret it correctly, which often delivers better results than rewriting.

    Will this improve our organic traffic?

    It can support organic performance, although results depend on the wider SEO strategy, competition and implementation.

    Is this safe for SEO?

    Yes. GEO follows strict best practice for structure, schema and data hygiene. Everything we improve aligns with search engine guidelines and enhances your existing SEO rather than replacing it.

    Why do I need GEO if ChatGPT can already find my website?

    Being able to access your website and choosing to surface your brand in an answer are two different things. GEO helps AI platforms clearly understand what your business offers, when it is relevant and why it is a credible source, while identifying where competitors may be appearing instead.

    What types of sites benefit the most?

    GEO is particularly relevant to ecommerce and product-led sites because clear product data, structured information and useful buying content can support product discovery.

    Do you need access to our codebase?

    In most cases we can complete the full optimisation without code changes. If required, implementation can be done by your internal team or through our engineering partners.

    Can GEO help if our product data is messy?

    Yes. Product feed hygiene and schema clarity are core parts of our framework. We identify the issues that cause AI confusion and fix them so your catalogue becomes easier to read and compare.

    Do you integrate with Shopify, Magento and BigCommerce?

    Yes. Our framework is platform ready. We optimise feeds, PDPs and data structures in a way that works cleanly across all major ecommerce platforms.

    How do you measure success?

    We track AI citation frequency, entity coverage, visibility share, product recognition accuracy and changes in how AI platforms describe and recommend your brand.

    Is GEO a one off project or ongoing?

    It can be both. Most brands start with a structured initial optimisation and then move to ongoing monitoring and refinement as AI platforms evolve.

    Is GEO the same as AEO?

    GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are closely related terms and are often used interchangeably. Both focus on improving how brands and content are understood and surfaced within AI-powered search and answers. We use GEO as our primary term.

    • Early adopters do more than gain visibility.

      Why Acting Now Matters

      They shape what AI platforms learn to trust. That authority compounds over time, creating an advantage that becomes difficult for competitors to replace.