We are an award-winning and innovative eCommerce agency, specialising in Magento Community and Magento Enterprise solutions. We are dedicated to working with clients to unlock new revenue streams, increase basket values and deliver those all-important conversions. Made up of a passionate team from all over Europe, we work collaboratively and creatively to find the best possible solutions to our clients’ needs.


In this new section, we will be interviewing the key players at Superb, to gain a better understanding of what it is they do at the agency and how their vital work helps deliver for our clients. We sat down with Account Director, Alex Medresh to talk about his role.


What’s your name and your role within the agency?


My name is Alex Medresh. I am the Director of Clients Accounts.


What is your background?


After graduating from University, I worked as a System administrator for a few years. Then, I changed course and went into web development. It was 12 years ago, and I’ve never regretted my decision.


When did you and Roland meet?


We met at University. We were taking the same course called Informational Systems and Technologies.


When did you decide to start working together?


In 2007, Roland asked me to join the small web development company that he was running with Dennis (Korf). There were only eight people in the company at that time.


What do you like the most about the team/company?


I see a positive and significant future for the company. I believe it can grow tremendously and be very successful.


What is your current state of mind?




What do you consider the most overrated virtue?


I believe in all virtues. The point is to practice them wisely.


Which words or phrases do you most overuse?


‘Yes’. It’s OK to overuse it if you mean it.


Which talent would you most like to have?


I’d love to be a better footballer.


If you could change one thing about yourself, what would it be?


I’m content with how I am. I want to stay as I am.


What do you consider your greatest achievement or the project that you feel most proud of?


I think it’s our team, the Superb development team. From the very beginning, I’ve been involved in building a strong and talented team, and I’m happy with how its been going so far.


Any guilty pleasure?


Party until late. I love going to clubs.


Your current favourites:


Music: Right now it’s Yotto. Book: Millenium by Stieg Larrson. Movie: These days I mostly watch kids movies and comedy shows. Before that, it used to be old classics like original Star Wars and Bruce Willis movies.