Maidenhead Aquatics

24/7 365 days Critical Issue Support
Conversion Optimisation and Marketing Consultancy.

Maidenhead Aquatics has established itself as one of the best suppliers of products and services for fishing enthusiasts. From being a small shop in downtown Maidenhead, founded in 1984, to a recognized business with more than 160 stores across the country.

Founded by David Lawrence, a fan of tropical fish and aquatic gardening, his shop gained notoriety for its great customer service and specialized services. Currently, each Maidenhead Aquatics store specializes in its own individual areas, although always guaranteeing good practices and high-quality customer service.


Superb has delivered a new Magento 2 solution for Maidenhead Aquatics, migrating their existing site data from their previous solution. The solution is integrated with Veeqo (Inventory Management) and Opsuite (Epos) and has been designed and created specifically to the user behaviour of their audience. Featuring a simple and functional shopping experience which includes Subscribe and Save, Store Finder, Buy Online and Collect in Store Functionality. The solution is also integrated with Close Brothers Finance and offers financing options on specific product types.


We now provide ongoing support, development and maintenance for the solution and are working with Maidenhead Aquatics to extend and continue to develop the platform to enhance the user experience further.


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