Design, UX, Development, Performance OptimisationCase Study
Missy Empire is the industry leader in the fast-fashion world. The brand was created by the brothers Ash and Ish Siddique in 2015. After 15 years in the manufacturing trade in the hub of Manchester’s fashion district, the two brothers wanted to branch out to be the guys behind the brand. Missy Empire believes in self-confidence and self-empowerment. By offering the latest trends, inspired by influencers and celebrities, the #missygirls can create their own looks and be fearless. Recently, Missy Empire was named the number one company in Britain with the fastest-growing international sales according to The Sunday Times SME Export Track 100.
Missy Empire approached Superb, to provide technical support to handle the high-volume traffic of their website. We started with an initial code audit and review of the current solution. We implemented a series of solutions to diagnose and fix any issues. We also refreshed the website and retooled their digital marketing strategy, which includes ongoing technical SEO and paid search consultancy.