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How to Create a Results Driven Multi Channel Strategy
5th February 2014

How to Create a Results Driven Multi Channel Strategy

There is a simple reason that multi-channel marketing is so important in today’s business environment, that is because brands need to be where their customers are, and today customers have a enormous amount of choice, due to the proliferation of channels available. If that wasn’t reason enough to have a multi-channel approach, then consider that these consumers spend up to four times as much a single channel consumer.

Start Using Google Analytics Multi-Channel Reports
6th January 2014

Start Using Google Analytics Multi-Channel Reports

Google Analytics has long since been the backbone of online marketing campaigns, providing valuable metrics that help determine their effectiveness and ROIs.

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