eCommerce services

Help customers find, compare and buy from your range. We review navigation, product information, mobile journeys and checkout, shaping the design around your brand and how people shop.

Expand your reach across multiple platforms with our sales channel enablement service. We help integrate your eCommerce operations across marketplaces, social media, and offline channels to maximise visibility and drive sales.

Agree the support scope, coverage, priorities and escalation process before work begins. Response targets and responsibilities should be set out in the service agreement.

Investigate the platform, code, integrations and customer journeys to identify what needs attention. Findings should explain the issue, the effect on the store and the work needed to address it.

Capture the growing mobile audience with bespoke iOS eCommerce apps. Our team designs and develops user-friendly mobile applications, enhancing accessibility and providing a seamless shopping experience on all Apple devices.

Review where speed, usability or missing information is affecting the buying journey. Prioritise improvements and tests around the problems found, then assess the result using agreed measures.

Connect the store with the systems managing products, stock, orders and customers. Map how information needs to move between them, agree responsibilities and test the critical journeys before release.

Assess which parts of the commerce setup need to work independently and what that would improve. Consider integration, development and maintenance requirements before choosing the architecture.

Leverage the power of data with our eCommerce data science services. From predictive analytics to customer segmentation, we unlock actionable insights to drive strategic decisions and personalise the shopping experience.

We provide ongoing technical support and updates within an agreed scope. The support agreement sets out coverage, priorities, responsibilities and how issues are escalated.

Plan hosting around the store’s traffic, trading requirements and connected systems. Agree capacity, monitoring and support responsibilities, including preparation for peak trading periods.

Build a robust, scalable eCommerce platform with our end-to-end development services. We deliver customised solutions from initial concept to launch that meet your specific business requirements and goals.

Create a compelling brand identity with our eCommerce branding services. We help define your brand’s voice, visuals, and values, ensuring consistency across all touchpoints and resonating with your target audience.

Superb supports eCommerce brands across strategy, website design, development, optimisation, digital marketing, creative production and ongoing growth. The aim is to help brands improve how their online store performs commercially.

Superb can help improve an eCommerce website through UX, design, development, performance optimisation, analytics, content, conversion rate optimisation and platform improvements. The right approach depends on the current site, platform, customer journey and commercial goals.

Yes. Superb works across a range of eCommerce platforms including Shopify, Shopify Plus, Adobe Commerce, Magento Open Source, BigCommerce, Salesforce Commerce Cloud and Shopline. Platform recommendations depend on the brand’s requirements, scale and future growth plans.

Yes. Superb can support both eCommerce development and digital marketing, helping brands connect their website, content, data and acquisition channels. This helps make sure marketing activity and site performance work together rather than being treated separately.

eCommerce performance should be measured using commercial, behavioural and technical metrics. Useful measures include revenue, conversion rate, average order value, customer acquisition cost, lifetime value, site speed, user behaviour and channel performance.

A brand should review its eCommerce setup when performance has slowed, conversion is weak, the platform is limiting growth, reporting is unclear, or the customer journey feels difficult. It is also worth reviewing before major campaigns, migrations or growth phases.