Technology

Google Attribution. What is it and what can it do for you?
20th August 2017

Google Attribution. What is it and what can it do for you?

Attribution is a huge challenge for marketers. What we mean by attribution with regards to marketing is the analysis of…

Will the Echo Look make Amazon a Key Player in Apparel and Voice-based Assistance?
5th June 2017

Will the Echo Look make Amazon a Key Player in Apparel and Voice-based Assistance?

So here’s a cool new offering from Amazon; The Echo Look. The Echo Look is a new device which allows…

Why Haven’t Wearables Caught On?
4th June 2017

Why Haven’t Wearables Caught On?

Back in 2014, wearables were tipped to be a great thing. Many tech-savvy and eCommerce experts were adamant that soon…

How the Sharing Economy Could Impact the Retail Industry
30th May 2017

How the Sharing Economy Could Impact the Retail Industry

The rise of the sharing economy has brought about one of the most fundamental changes to consumerism in recent years….

Why eCommerce is booming in China and what the West can learn
16th May 2017

Why eCommerce is booming in China and what the West can learn

China is a massive economy. With an ample population, a growing interest in consumerism and digitally savvy citizens, it is…

How to use empathy to connect with your audience.
16th May 2017

How to use empathy to connect with your audience.

If you really want to relate to your audience and convince them that you are on their side and viewing…

How to use empathy to connect with your audience.
10th February 2017

How to use empathy to connect with your audience.

If you really want to relate to your audience and convince them that you are on their side and viewing…

Is Live Streaming the next big thing in eCommerce?
10th November 2016

Is Live Streaming the next big thing in eCommerce?

Live streaming is everywhere at the moment. Look online at any social network and you will see some sort of…

Have wearables failed before they’ve really begun?
9th November 2016

Have wearables failed before they’ve really begun?

When the world of wearables launched with much fanfare a couple of years back, the internet seemed unanimous in its…

Should the Chatbot be the newest addition to your eCommerce team?
2nd November 2016

Should the Chatbot be the newest addition to your eCommerce team?

Although many are suspicious of anything that claims to outshine the warmth and authenticity of the human touch, the sophisticated…

eCommerce Apps take inspiration from Tinder
28th October 2016

eCommerce Apps take inspiration from Tinder

The widespread popularity of Tinder, has meant that its functionality and design is ingrained into the minds of many consumers….

Hover states and how they can enhance your eCommerce site.
12th February 2016

Hover states and how they can enhance your eCommerce site.

Hover states are a great addition to any eCommerce site. These intricate and clever design functions eradicate the need for…

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